Capture high-intent leads searching for solutions

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Google Ads (Search & Display): (Search Network) or build brand awareness and retarget prospects (Display Network). Focus on keywords that indicate commercial intent.
LinkedIn Ads: Ideal for B2B. Target by job title, industry, company, and seniority. Lead Gen Forms allow for seamless data capture directly on the platform.

Facebook/Instagram Ads: Powerful for B2C and increasingly for B2B. Leverage detailed phone number list demographic, interest, and behavioral targeting. Use lead forms or drive traffic to optimized landing pages.
Retargeting: Crucial for nurturing warmer leads. Show specific ads to people who have visited your website but haven't converted, keeping your solution top-of-mind.
IV. The Crucial Hand-Off: Bridging Marketing and Sales
The best lead generation efforts fail if there's a disconnect between marketing and sales.

Shared Definitions: Marketing and sales must agree on what constitutes an MQL and an SQL. This alignment ensures marketing delivers leads that sales can actually work with.
Service Level Agreements (SLAs): Establish clear expectations for lead response times. How quickly will sales follow up on an MQL? What's the process for rejecting an unqualified lead back to marketing for further nurturing?
CRM Integration: A robust CRM system (e.g., HubSpot, Salesforce, Zoho CRM) is non-negotiable. It provides a centralized hub for lead data, allowing sales to track interactions, update statuses, and marketers to see conversion rates.
Feedback Loop: Marketing needs continuous feedback from sales on lead quality, common objections, and what resonates during sales conversations. This iterative process allows marketing to refine its targeting and messaging.
V. Continuous Optimization: The Secret to Sustained Lead Flow
Achieving 100+ real leads weekly isn't a one-time setup; it's an ongoing commitment to measurement, analysis, and refinement.