Snapchat has been around since 2011 and

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Snapchat has been around since 2011 and quickly grew in popularity amongst younger users. Snapchat has approximately 414 million daily active users according to Statista. Fourthy-eight percent of the users are aged 15-25 while ages 56+ make up only 4% of users.

Snapchat did see a dip in users and some people predicted that it might be losing armenia phone number material to other platforms like Instagram. However, after a dip in activity and growth, Snapchat seems to be enjoying a steady increase in users and revenue again in recent months.

It’s important to note that Snapchat isn’t the most accessible platform for your blog marketing efforts (compared to others we’ve talked about). Unlike other platforms where your content is shared and can be viewed indefinitely, snaps and stories have a limited viewing time. That means extra work to keep coming up with fresh, relevant content for your community.

On the flip side, Snapchat has less competition than some other platforms and provides some really unique ways to interact with your audience—especially if you’re particularly interested in (or skilled at) video content. Here are a few ways to use Snapchat as a blog marketing strategy for growing your readership.

Make Your Snapchat Public
A first step when using Snapchat to market your blog is to make sure your account is public. This makes it easier for people to discover you and view your stories, which is pretty crucial from the perspective of blog marketing. If your account is private, it’ll be more difficult for people to find you organically.

Understanding Snaps and Different Types of Snapchat Stories
There are different ways to share content on Snapchat. One way is to send a snap to individual people or groups of people. This is the first function that Snapchat rolled out when it launched. Snaps go away once they’re viewed or typically disappear in 24 hours if they were not viewed.