Influencer Marketing: Promotion from Opinion Leaders

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Recommendations are what buyers look for before purchasing a product. And if these are reviews from a person the audience trusts, the purchase will happen. Such a person is called an opinion leader or an influencer. This is the approach used by influencer marketing.

You can order referral marketing services from Fractus. This is unobtrusive natural promotion that will attract consumers.

Influence Marketing: The Essence
Influencer marketing, recommendation marketing, influence marketing – there are several names. But the essence is the same: influencer marketing is the promotion of a product or service through an opinion leader (influencer) – an expert, star, blogger, media personality, etc. Moreover, popularity in social networks is more important here than fame outside the Internet.

Influencer marketing targets an audience that is already interested in the product being promoted: it is the opinion leader who attracts them. In fact, the lion's share of subscribers is the audience.

Influence Marketing: The Essence

Benefits of Influencer Marketing
Influencer marketing provides the following benefits:

followers of an opinion leader trust him, which antarctica email list 5644 contact leads means they will automatically trust the product;
the ad is so organic that it doesn't even look like an ad. It looks like a recommendation;
the audience views blogs and pages of idols much more often, so the percentage of advertising hits is much higher than through other communication channels;
attracting hot traffic. The links are followed by targeted leads who are actually interested in the product;
working off the negative. A myth about a product is debunked, and even a brand's tarnished reputation can be restored.
Where to start
It is not enough to just pay an influencer and wait for results while drinking coffee. You need to think through and build a strategy first.

Define your goal . What do you want to achieve: increase the number of subscribers, attract more traffic, increase sales, achieve loyalty.
Study the target audience . Who it is, what are its needs and requirements, how can you help it.
Find the right influencer . The one whose subscribers include your target audience.
Determine your budget . How much an influencer will charge for a post depends on its popularity.
Write a clear TOR (technical task). It is a guarantee that you will understand each other, and your task will be solved accurately.
Influencer groups
Nanoinfluencers : up to 1000 subscribers. Thanks to such a narrow circle, the atmosphere is friendly, advertising looks like friendly advice. Lowest cost, high level of involvement.
Micro-influencers : up to 10 thousand. The audience is also very loyal, the level of engagement is up to 8%.
Macro influencers : up to 100 thousand. Ideal option in terms of content quality and cost. They are often contacted.
Millionaires or mega-influencers : from 1 million. Celebrities who have a great influence on loyalty and recognition. But advertising is expensive.
Influencer groups

Influencer Marketing Services from Fractus
Are you planning to promote a product by engaging opinion leaders, but don’t know where to start and who to contact? Leave it to us: we have experienced specialists and communication channels for this kind of work.

We will study the specifics of your business. Based on the results of the research and the allocated budget, we will create a strategy and select the ideal influencer. And it does not matter what field you work in. All you have to do is enjoy the results of your work: recognition and increased sales.

Why not try promoting your product through influencer marketing? Contact Fractus!

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