Event Marketing: Why and When to Use It

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One of the ways to promote a product, position a brand, introduce new products is to organize an event. Consumers love such events, especially if they bring benefits in the form of gifts, prizes, souvenirs. Events are emotions, and the emotional connection of the consumer with the brand ensures commitment. Event marketing is a type of marketing, its specificity is the organization and holding of events. They focus on the interests and needs of the target audience, and not on the company itself.

Event Marketing

By contacting Fractus, you can order event marketing services.

Event Marketing: A Complex of Actions
Objectives and tasks
First, the company has to answer the questions: what do argentina email list we want to achieve with the event? Increase sales? Tell more about ourselves? Present a new product? And determine the target audience and the scale of the event.

Resources
Calculation of not only financial costs, but also human, material, technical resources. And event marketing necessarily involves the allocation of funds for branding of products, stands, equipment, advertising and prizes.

Date and location
When choosing a time, it is worth focusing on the calendar: are there any holidays, is it the vacation season or active work, etc. As for the place, it should be as convenient as possible for the target audience.

The essence of the event
Work on the script and the highlight of the event is next. It is necessary to take into account that the program should correspond to the spirit of the brand or product, be organic, and evoke positive impressions.

Announcement
The consumer should be warned where and when the event will be held. For this, event marketing selects all possible channels: outdoor advertising, the Internet, radio, television, leaflets.

Lighting
It is important to cover the event, if not with the media, then definitely with your own. To do this, you need to set up a photo zone, conduct streams, post videos and photos on social networks , and encourage participants to share photo and video content.

Analysis of results
At this stage, the results of the event marketing work are summed up: how many resources were spent, how much each participant cost, what was achieved, whether the event was beneficial.

Types of events
Special events . Mass events in which the company is a sponsor or organizer. Matches, master classes, competitions, shows, openings of trading platforms, exhibitions and much more. Another tool that event marketing uses is a charity event. Counting on the mass consumer.
Corporate events . They are held within the company. These are various corporate events, teambuilding, professional holidays, trainings and much more. The goal is not only to unite the team, but also to work on the attractiveness of the company as an employer.
Business events (Trade events). The actions are designed for partners, clients, dealers. This includes conferences, seminars, presentations, forums, etc. They are necessary to improve the image, demonstrate expertise, promote the brand, positioning.
Types of events

Order the service from Fractus!
Organizing an event is not easy. Especially if you have no experience, time, and even less event marketing specialists. Well, entrust the task to us – the specialists of Fractus. We have everything necessary (equipment, knowledge, skills, tools) to do it in the best possible way. We will take into account everything you wish and help you achieve your goals.

Order event marketing services now! Your events will not go unnoticed.

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Categories: Blog , Marketing , Useful articles
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