Automated Tools for Phone Number Database Clean-up
Posted: Thu May 29, 2025 5:14 am
Maya and Anna run a beauty salon and are considering purchasing a new hair growth product, SilkyHead, to use and sell in their salon. They are unsure about the product as it is quite new. They are also confused as there are so many options on the market.
They looked up testimonials and found customers sharing their positive experiences with SilkyHead. The testimonials highlighted the positive effects – how it gave them stronger, longer, and shinier hair. Maya and Anna were convinced to buy the product because of these testimonials.
The specific details in the testimonial help build trust in the product, ultimately influencing the potential customer to make a purchase.
Benefits of case studies and testimonials
There are many benefits that come with case studies and testimonials, such as:
Provide social proof that shows others have had success with your product or service.
So what factors should you consider when deciding which is better for your business – case studies or testimonials?
The nature of your product or service: Case studies may be more europe cell phone number list effective if you offer complex or technical products or services. For example, implementing a CRM product. Testimonials may be more effective if you offer consumer-focused products or services. For example, a new range of mobile phones.
Buying Stage: Case studies can be especially effective in the middle of the buying process when prospects are evaluating their options and looking for solutions to their problems. Testimonials can be effective at the beginning of the buying process when prospects are seeking information and trying to establish trust.
Your Resources: Case studies can be time-consuming and resource-intensive to create. If you don't have the resources to create case studies, testimonials may be a more viable option.
So now we come back to the question of which method is better for your business – case studies or testimonials. Actually, both!
Did you know? 92% of customers read reviews and testimonials before making a purchase, while case studies tell success stories and are educational, reports Medium.
They looked up testimonials and found customers sharing their positive experiences with SilkyHead. The testimonials highlighted the positive effects – how it gave them stronger, longer, and shinier hair. Maya and Anna were convinced to buy the product because of these testimonials.
The specific details in the testimonial help build trust in the product, ultimately influencing the potential customer to make a purchase.
Benefits of case studies and testimonials
There are many benefits that come with case studies and testimonials, such as:
Provide social proof that shows others have had success with your product or service.
So what factors should you consider when deciding which is better for your business – case studies or testimonials?
The nature of your product or service: Case studies may be more europe cell phone number list effective if you offer complex or technical products or services. For example, implementing a CRM product. Testimonials may be more effective if you offer consumer-focused products or services. For example, a new range of mobile phones.
Buying Stage: Case studies can be especially effective in the middle of the buying process when prospects are evaluating their options and looking for solutions to their problems. Testimonials can be effective at the beginning of the buying process when prospects are seeking information and trying to establish trust.
Your Resources: Case studies can be time-consuming and resource-intensive to create. If you don't have the resources to create case studies, testimonials may be a more viable option.
So now we come back to the question of which method is better for your business – case studies or testimonials. Actually, both!
Did you know? 92% of customers read reviews and testimonials before making a purchase, while case studies tell success stories and are educational, reports Medium.