The Pros and Cons of Third-Party Phone Databases
Posted: Thu May 29, 2025 5:43 am
Are you someone who sends mass emails to your customers on a regular basis? Considering the number of emails you send, are you sure that your emails are not flagged as spam?
In the age of digital media, it is important to follow email communication guidelines to ensure your message reaches your target audience. Since Google and Yahoo are the industry giants when it comes to email service providers, they are always fine-tuning their policies with email best practices.
And this time they have introduced a new set of guidelines for senders that will come into effect from January 2024. These changes are aimed at enhancing the security of email communications and improving the overall user experience.
Why these principles are important for email senders
Email is still a cost-effective way to connect with customers, but there are always challenges with spam, phishing attacks, and other security threats due to lack of authentication. To improve email authentication, europe cell phone number list these service providers have introduced strict protocols that senders must follow for better email deliverability.
If you are a mass emailer (5000 emails or more) using Google and Yahoo, make sure to do the following checks to optimize your email marketing efforts:
Authenticate your email with SPF, DKIM, CNAME, and DMARC for trust
You should implement two email authentication methods:
Sender Domain Framework (SPF): It allows domain owners to specify which mail servers are allowed to send emails. Additionally, when an email is received, the recipient's email server can verify the authenticity of the sender's domain.
Domain Keys Identified Mail (DKIM): Using this method, you can add a digital signature to all outgoing emails. This will make your emails look legitimate to recipients and build a good reputation.
In the age of digital media, it is important to follow email communication guidelines to ensure your message reaches your target audience. Since Google and Yahoo are the industry giants when it comes to email service providers, they are always fine-tuning their policies with email best practices.
And this time they have introduced a new set of guidelines for senders that will come into effect from January 2024. These changes are aimed at enhancing the security of email communications and improving the overall user experience.
Why these principles are important for email senders
Email is still a cost-effective way to connect with customers, but there are always challenges with spam, phishing attacks, and other security threats due to lack of authentication. To improve email authentication, europe cell phone number list these service providers have introduced strict protocols that senders must follow for better email deliverability.
If you are a mass emailer (5000 emails or more) using Google and Yahoo, make sure to do the following checks to optimize your email marketing efforts:
Authenticate your email with SPF, DKIM, CNAME, and DMARC for trust
You should implement two email authentication methods:
Sender Domain Framework (SPF): It allows domain owners to specify which mail servers are allowed to send emails. Additionally, when an email is received, the recipient's email server can verify the authenticity of the sender's domain.
Domain Keys Identified Mail (DKIM): Using this method, you can add a digital signature to all outgoing emails. This will make your emails look legitimate to recipients and build a good reputation.