What to do?
Posted: Tue Jul 01, 2025 4:09 am
The first option is to refuse cold calls in principle. There is no reason - there are no problems, of course, and there will be no positive results (and they are more than real). The second option is to make cold calls according to the rules, get effective feedback and increase sales. Next, we will talk about the principles of building a marketing strategy and the features of implementing the task through the Keycall voice bot. You will see for yourself that cold calls are a good conversion, productive employees (calls will be made by a bot) and a satisfied business owner who did not spend money in vain.
Let's figure out what cold calls are
A cold call is a call that the client is definitely not expecting. In theory, the brazil phone number data person on the other end of the line can be interested, but you will have to make an effort to do so. The name "cold" came from the attitude of the potential target audience to this type of communication. People who are happy to give feedback are rarely found when implementing the format. And this is understandable - the product may not be interesting in general or specifically now, the call may not be on time, etc. The main difficulty of cold calling is that people often do not want to listen to information in principle.
What is the difference between a cold call and a warm call?
Warm calls are made to customers who want to buy a product or order a service. At the same time, for some reason, they delay the decision, doubt, weigh all the pros and cons. But the main thing is that there is a desire. With cold calls, it is absent and must be invoked. The task is complicated by the fact that a person can simply refuse to communicate with a cold caller.
A warm call or a cold one?
Just statistics: more than 90% of cold calls last up to 1 minute. During this time, you can hear a polite refusal or outright rudeness. This picture does not increase the manager's motivation to call further. Some potential clients ask to send them commercial offers. Novice managers refer to this as their success, which is fundamentally wrong - this is simply a variant of cultural rejection.
Disadvantages of cold calls
The concept of cold sales is much broader than just scheduled calling. That is, from the initial stage to the transaction, a number of actions are carried out. In particular, a cold call is made without agreement, understanding whether the client is interested in your offer or not. Naturally, the percentage of refusals will be maximum. Whether or not to spend time on using such a tool is up to each company.
Businesses often use contests in social networks, e-mail, online advertising and other marketing techniques instead of cold calls. This is a working, but not the only correct option. Cold calls work and can be effective, they just require a certain approach.
There are risks of adding callback numbers to spam lists. Today, there are enough software solutions for filtering such incoming. This means that the response will be even less than it was initially.
Let's figure out what cold calls are
A cold call is a call that the client is definitely not expecting. In theory, the brazil phone number data person on the other end of the line can be interested, but you will have to make an effort to do so. The name "cold" came from the attitude of the potential target audience to this type of communication. People who are happy to give feedback are rarely found when implementing the format. And this is understandable - the product may not be interesting in general or specifically now, the call may not be on time, etc. The main difficulty of cold calling is that people often do not want to listen to information in principle.
What is the difference between a cold call and a warm call?
Warm calls are made to customers who want to buy a product or order a service. At the same time, for some reason, they delay the decision, doubt, weigh all the pros and cons. But the main thing is that there is a desire. With cold calls, it is absent and must be invoked. The task is complicated by the fact that a person can simply refuse to communicate with a cold caller.
A warm call or a cold one?
Just statistics: more than 90% of cold calls last up to 1 minute. During this time, you can hear a polite refusal or outright rudeness. This picture does not increase the manager's motivation to call further. Some potential clients ask to send them commercial offers. Novice managers refer to this as their success, which is fundamentally wrong - this is simply a variant of cultural rejection.
Disadvantages of cold calls
The concept of cold sales is much broader than just scheduled calling. That is, from the initial stage to the transaction, a number of actions are carried out. In particular, a cold call is made without agreement, understanding whether the client is interested in your offer or not. Naturally, the percentage of refusals will be maximum. Whether or not to spend time on using such a tool is up to each company.
Businesses often use contests in social networks, e-mail, online advertising and other marketing techniques instead of cold calls. This is a working, but not the only correct option. Cold calls work and can be effective, they just require a certain approach.
There are risks of adding callback numbers to spam lists. Today, there are enough software solutions for filtering such incoming. This means that the response will be even less than it was initially.