And do you want to be sure that users country email list will respond to your content?
Do you want to raise awareness or reach completely new clients who don't yet know about your salon but are located nearby?
Moreover, you want them to act honestly, that is, according to the Facebook community guidelines?
The instructions for doing this are simple – announce a competition on Facebook. It doesn't matter if you are a hairdresser, beautician or you manage a beauty salon. An online competition is a great way to promote your services and find new potential clients from your area.
In this article you will learn how to:
Choose the perfect price
Choose suitable competition conditions
Staying in line with Facebook Community Guidelines
Determine the length of the competition
Set a suitable competition end date
Promote your competition
Draw and notify the winner
Inform about the winner's visit
Measure the success of the competition
A Facebook contest is an advertising campaign
Therefore, as with any marketing campaign, success with a Facebook contest lies in planning. So let's explain how to do it.
Facebook competition - choose a reasonable price
1. Choose a reasonable price
The goal is to reach a large number of potential clients who are located in your area, in your city or town - this is your ideal target customer, whom you should direct your advertising activities at all times.
Therefore, it is essential to choose a prize that will encourage them to visit you. Avoid offering generic prizes such as beauty products or hair products, as this will cause people from all over Slovakia to enter your contest.
A suitable prize for a competition is , for example, a gift voucher because:
The winner must visit your salon to redeem the voucher, which means that users from your area are more likely to participate in the competition.
The winner will choose the service according to their own needs, so they are likely to enjoy the visit much more.
You will get the opportunity to introduce your services and salon to a potential new client and gain them as a regular client.
You can create a gift certificate very easily. You can try the online graphic tool Canva (read Kanva). If you want to know more about how to work with it, I recommend reading How to create a gift certificate .
Facebook competition - choose suitable conditions
2. Choose the appropriate competition conditions
The following two goals are important to you:
Do not violate Facebook's rules (you risk having your Facebook page's advertising account blocked, meaning you won't be able to create an ad).
Strive for the highest possible participation in the competition. In general, the simpler the conditions, the better.