Focus exclusively on holiday offers
Posted: Thu Dec 26, 2024 4:57 am
As we approach the end of the year, we often end up using general terms such as “holiday deals” or “New Year promotions” without paying attention to specific dates. However, if we limit ourselves to this, we risk missing out on significant opportunities.
As we approach Black Friday and the end of the year, there is a need to diversify our offerings beyond just the holiday events. Our audience is diverse, and a variety of options will help to attract the attention switzerland telemarketing data of as many potential buyers as possible. Consider not only holiday-related offers, but also opportunities to test options that are not directly related to the holiday period. These may be special offers that are not directly related to the holiday theme, but that can be successfully tested during Black Friday.
For example, this may include:
Exclusive offers for regular customers: Testing loyalty programs or bonus systems.
Upselling: Offers that allow customers to save money when purchasing additional items.
Testing new products: Opportunity to offer discounts on new products and assess their popularity.
This approach can lead to more successful campaigns and an improved competitive position in the new year.
Underestimating the potential of online sales
What marketers sometimes overlook is that Black Friday sales online can be just as successful as in-store sales. If you don’t pay attention to creating a compelling online experience, you risk missing out on new sales.
To maximize online sales during this period, it is necessary to focus on improving the online store. Make navigation intuitive, order forms easy to fill out, and product images and descriptions stimulating successful sales.
Focus on just one marketing channel
Often brands make the mistake of limiting themselves to only one marketing channel, such as sending email newsletters or posting only on social media. This approach significantly limits the audience reach and effectiveness of the marketing campaign.
Why is this important:
Different marketing channels provide unique opportunities to attract customers. From advertising in search engines (Google Ads, Yandex.Direct) to SMS mailings , push notifications and the use of messengers ( WhatsApp ), each channel has its own advantages and allows you to reach different audience segments.
Recommendations:
Search Engine Advertising: Use Google Ads and Yandex.Direct for targeted advertising and attracting users for queries related to Black Friday.
SMS-mailings: Send short and attractive SMS with offers and discounts, reminding customers about upcoming promotions.
Push Notifications: Use push notifications on mobile devices to instantly reach your audience.
WhatsApp and other messengers: Interact with customers via messengers, providing information about special offers and answers to possible questions.
Diversifying your marketing channels allows you to reach your audience as much as possible, take advantage of the benefits of different platforms, and create more effective campaigns during Black Friday.
As we approach Black Friday and the end of the year, there is a need to diversify our offerings beyond just the holiday events. Our audience is diverse, and a variety of options will help to attract the attention switzerland telemarketing data of as many potential buyers as possible. Consider not only holiday-related offers, but also opportunities to test options that are not directly related to the holiday period. These may be special offers that are not directly related to the holiday theme, but that can be successfully tested during Black Friday.
For example, this may include:
Exclusive offers for regular customers: Testing loyalty programs or bonus systems.
Upselling: Offers that allow customers to save money when purchasing additional items.
Testing new products: Opportunity to offer discounts on new products and assess their popularity.
This approach can lead to more successful campaigns and an improved competitive position in the new year.
Underestimating the potential of online sales
What marketers sometimes overlook is that Black Friday sales online can be just as successful as in-store sales. If you don’t pay attention to creating a compelling online experience, you risk missing out on new sales.
To maximize online sales during this period, it is necessary to focus on improving the online store. Make navigation intuitive, order forms easy to fill out, and product images and descriptions stimulating successful sales.
Focus on just one marketing channel
Often brands make the mistake of limiting themselves to only one marketing channel, such as sending email newsletters or posting only on social media. This approach significantly limits the audience reach and effectiveness of the marketing campaign.
Why is this important:
Different marketing channels provide unique opportunities to attract customers. From advertising in search engines (Google Ads, Yandex.Direct) to SMS mailings , push notifications and the use of messengers ( WhatsApp ), each channel has its own advantages and allows you to reach different audience segments.
Recommendations:
Search Engine Advertising: Use Google Ads and Yandex.Direct for targeted advertising and attracting users for queries related to Black Friday.
SMS-mailings: Send short and attractive SMS with offers and discounts, reminding customers about upcoming promotions.
Push Notifications: Use push notifications on mobile devices to instantly reach your audience.
WhatsApp and other messengers: Interact with customers via messengers, providing information about special offers and answers to possible questions.
Diversifying your marketing channels allows you to reach your audience as much as possible, take advantage of the benefits of different platforms, and create more effective campaigns during Black Friday.