Easily Combine Duplicate Contacts in Mailchimp
Posted: Mon Aug 18, 2025 4:12 am
Sometimes, you might have the same person on your email list more than once. This can happen for different reasons. Maybe they signed up with two different email addresses. Or perhaps you added their contact information twice by mistake. Having duplicate contacts can make your email marketing less effective. Luckily, Mailchimp has tools to help you merge these duplicates. This keeps your list clean and organized.
Merging contacts means taking the information from two or more entries for the same person and combining it into one. You get to choose which information to keep. This way, you avoid sending the same email to someone multiple times. A clean list helps improve your email delivery rates. It also gives you a better understanding of your audience. Let's learn how to merge contacts in Mailchimp step by step.
Step-by-Step Guide to Merging Contacts
Merging contacts in Mailchimp is a straightforward process. You belarus email data can do it in a few simple steps. First, you need to identify the duplicate contacts in your audience. Then, you can choose the primary contact you want to keep. Finally, you will merge the other duplicate contacts into this primary one. Mailchimp will combine their information for you.
Finding Duplicate Contacts in Your Audience
There are a couple of ways to find duplicate contacts in Mailchimp. One way is to use the "Combine Audiences" tool if the duplicates exist in different lists you own. However, if the duplicates are within the same audience, you'll need to use a different approach. You can manually look through your list, but this can take a long time, especially for large audiences. Alternatively, Mailchimp offers features that can help you identify potential duplicates based on email addresses.
To manually check, go to your audience in Mailchimp. Look at the list of your subscribers. Pay close attention to contacts with the same name or similar information. Sometimes, the email addresses will be slightly different. For instance, one might have a typo. Keep an eye out for these small differences too.
The Merging Process: Choosing Your Primary Contact
Once you have identified the duplicate contacts, you need to decide which one you want to keep as the main contact. This is your primary contact. Usually, you will want to choose the contact that has the most complete and up-to-date information. This might include their preferred email address, name, and any other details you have collected.
After you have chosen your primary contact, you can start the merging process. For each duplicate contact, you will have the option to merge it into your chosen primary contact. Mailchimp will guide you through this process. It will show you the information from both contacts. Then, you can decide which information to keep.
How to Merge Individual Duplicate Contacts
To merge individual duplicate contacts, go to your audience in Mailchimp. Search for one of the duplicate contacts you want to merge. Click on their email address to open their profile. Then, look for the "Actions" dropdown menu. Click on it, and you should see an option like "Merge Contacts."

After clicking "Merge Contacts," you will be asked to search for the other duplicate contact you want to merge with. Enter their email address and click "Search." Once you find the correct contact, you can proceed with the merge. Mailchimp will then present you with the information from both contacts. You can choose which information to keep for each field. For example, if one contact has a preferred name and the other does not, you will likely want to keep the preferred name.
H5: Options During the Merge: Keeping the Best Data
During the merge process, Mailchimp allows you to review and select the best data from each of the duplicate contacts. For each field, such as first name, last name, phone number, etc., you can choose which value you want to keep in the final, merged contact. This ensures that you don't lose any important information.
Take your time during this step. Carefully look at the information from both contacts. Choose the most accurate and complete data for each field. Once you have made your selections, you can finalize the merge. The other duplicate contact will be removed, and its information will be combined with your primary contact.
H6: Important Considerations Before Merging
Before you start merging contacts, there are a few important things to keep in mind. First, merging contacts is a permanent action. Once you merge two contacts, you cannot undo it. Therefore, it is crucial to double-check that you are merging the correct duplicates.
Also, consider the email marketing activity associated with each contact. If one of the duplicate contacts has a history of more engagement (e.g., more opens and clicks), you might want to choose that one as your primary contact to retain those engagement metrics. Mailchimp usually keeps the engagement history associated with the primary contact you choose.
Furthermore, be aware that if the duplicate contacts are subscribed to different groups within your audience, Mailchimp will usually combine these group memberships into the merged contact. This can be helpful as you won't lose any of their preferences. However, it's still good to be aware of this.
Merging contacts means taking the information from two or more entries for the same person and combining it into one. You get to choose which information to keep. This way, you avoid sending the same email to someone multiple times. A clean list helps improve your email delivery rates. It also gives you a better understanding of your audience. Let's learn how to merge contacts in Mailchimp step by step.
Step-by-Step Guide to Merging Contacts
Merging contacts in Mailchimp is a straightforward process. You belarus email data can do it in a few simple steps. First, you need to identify the duplicate contacts in your audience. Then, you can choose the primary contact you want to keep. Finally, you will merge the other duplicate contacts into this primary one. Mailchimp will combine their information for you.
Finding Duplicate Contacts in Your Audience
There are a couple of ways to find duplicate contacts in Mailchimp. One way is to use the "Combine Audiences" tool if the duplicates exist in different lists you own. However, if the duplicates are within the same audience, you'll need to use a different approach. You can manually look through your list, but this can take a long time, especially for large audiences. Alternatively, Mailchimp offers features that can help you identify potential duplicates based on email addresses.
To manually check, go to your audience in Mailchimp. Look at the list of your subscribers. Pay close attention to contacts with the same name or similar information. Sometimes, the email addresses will be slightly different. For instance, one might have a typo. Keep an eye out for these small differences too.
The Merging Process: Choosing Your Primary Contact
Once you have identified the duplicate contacts, you need to decide which one you want to keep as the main contact. This is your primary contact. Usually, you will want to choose the contact that has the most complete and up-to-date information. This might include their preferred email address, name, and any other details you have collected.
After you have chosen your primary contact, you can start the merging process. For each duplicate contact, you will have the option to merge it into your chosen primary contact. Mailchimp will guide you through this process. It will show you the information from both contacts. Then, you can decide which information to keep.
How to Merge Individual Duplicate Contacts
To merge individual duplicate contacts, go to your audience in Mailchimp. Search for one of the duplicate contacts you want to merge. Click on their email address to open their profile. Then, look for the "Actions" dropdown menu. Click on it, and you should see an option like "Merge Contacts."

After clicking "Merge Contacts," you will be asked to search for the other duplicate contact you want to merge with. Enter their email address and click "Search." Once you find the correct contact, you can proceed with the merge. Mailchimp will then present you with the information from both contacts. You can choose which information to keep for each field. For example, if one contact has a preferred name and the other does not, you will likely want to keep the preferred name.
H5: Options During the Merge: Keeping the Best Data
During the merge process, Mailchimp allows you to review and select the best data from each of the duplicate contacts. For each field, such as first name, last name, phone number, etc., you can choose which value you want to keep in the final, merged contact. This ensures that you don't lose any important information.
Take your time during this step. Carefully look at the information from both contacts. Choose the most accurate and complete data for each field. Once you have made your selections, you can finalize the merge. The other duplicate contact will be removed, and its information will be combined with your primary contact.
H6: Important Considerations Before Merging
Before you start merging contacts, there are a few important things to keep in mind. First, merging contacts is a permanent action. Once you merge two contacts, you cannot undo it. Therefore, it is crucial to double-check that you are merging the correct duplicates.
Also, consider the email marketing activity associated with each contact. If one of the duplicate contacts has a history of more engagement (e.g., more opens and clicks), you might want to choose that one as your primary contact to retain those engagement metrics. Mailchimp usually keeps the engagement history associated with the primary contact you choose.
Furthermore, be aware that if the duplicate contacts are subscribed to different groups within your audience, Mailchimp will usually combine these group memberships into the merged contact. This can be helpful as you won't lose any of their preferences. However, it's still good to be aware of this.