Why Do Emails Go to Spam?
Emails go to the spam folder for many reasons. Firstly, email cambodia email data companies like Gmail and Yahoo have special programs called spam filters. These filters check every email that comes in. They look for things that look like spam. If an email has too many of these "spammy" things, the filter will send it to the junk folder. For example, some words can be red flags for these filters. Words like "free," "buy now," or "money" might cause a problem. Secondly, the way people act with your emails is very important. If many people on your list mark your emails as spam, the filters will notice. They will start to think your emails are not wanted. This is called a bad sender reputation. Therefore, keeping your audience happy is a big part of avoiding spam.
Building a Clean and Healthy Email List
Building a good email list is one of the most important things you can do to avoid spam. First, you must only send emails to people who have given you permission. For instance, they should have signed up on your website or filled out a form. You should never, ever buy an email list. Bought lists often contain bad email addresses and people who do not want your emails. This will quickly get you in trouble. In fact, Mailchimp has strict rules about this. After you get permission, it is a good idea to use double opt-in. This means people must click a link in a confirmation email to join your list. Consequently, you know for sure that they want to hear from you.
Writing Content that Avoids Spam Filters
The words and design of your email also matter a lot. To begin with, try to avoid using too many "spam trigger words." These are words that spammers often use. They can make spam filters suspicious. Furthermore, use a good mix of text and images. Emails that are just one big image can look suspicious to filters. Additionally, make sure your email looks professional. Bad spelling, weird fonts, or lots of bright colors can be red flags. Moreover, the subject line of your email is very important. It should be clear and honest. You should also avoid using all capital letters and too many exclamation marks. These things can make your email seem like spam.
The Importance of Email Authentication
Email authentication is a technical step that helps prove you are a real sender. It tells internet service providers (ISPs) that the email is really from you and not a fake. In fact, without proper authentication, your emails are much more likely to be sent to spam. Mailchimp makes it easy to set up. It involves adding special records to your website's domain name. For example, you will set up DKIM and SPF records. These records act like a seal of authenticity for your emails. Therefore, it is a very important step to take for good deliverability.
Keeping Your Audience Engaged
Sending emails to an engaged audience is a key part of avoiding spam. If your subscribers are opening your emails and clicking on links, it sends a good signal to spam filters. On the other hand, if you are sending emails to people who never open them, your sender reputation can get hurt. This is why you should regularly clean your email list. It is a good practice to remove people who have not opened or clicked on an email in a long time. For instance, you could remove them after six months of no activity.
What to Do if You Get a Spam Complaint
Even if you follow all the rules, you might still get a spam complaint. A spam complaint happens when a person clicks the "report spam" button in their email program. When this happens, Mailchimp automatically removes that person from your list. It is important not to get angry or try to contact them. A few complaints are normal. But if you get a lot of them, it means there is a problem. You will need to check your list and your content. You will also need to re-evaluate how you collect your contacts to prevent future complaints.