Always listen to Matt Cutts in the same manner as you would a politician; Don’t be naïve in thinking your competitors ar
Posted: Thu Dec 26, 2024 2:47 pm
Once again, the Day 2 speakers didn’t disappoint. Kudos to everyone! Some brief highlights: Todd Mailicoat, Stuntdubl – SEO Game Changers and Social Media My Key Takeaways: Todd = Neo of Social Media Pander to the Ego; Build a reputation monitoring dashboard: Okay, there was a big takeaway but he swore us all to secrecy…sorry. As a side note, while having a beer with Todd later in the evening he mentioned how his charitable organization has managed to raise $150,000 for charities! Nice to hear about SEOs giving back to those in need.
Ben Hendrickson, SEOmoz – Search Engine Algorithms My jordan mobile phone numbers database Key Takeaway: Learn and study Ben’s slidesth Besmertnik, Conductor – SEO Budget and Influence My Key Takeaways: SEO is still about sales and persuasion Define the market opportunity Sell what SEO is worth and how it touches EVERYTHING in the organization Sell on the opportunity as well as the fear Great worksheets: inebyBlue – Staying Out of the Penalty Box My Key Takeaways: Being truthful is easiest way to stay out of trouble What appears to be a penalty may not always be one Todd Friesen = Col.
Hogan; Vanessa Fox = Sgt “I hear NOTHING” Schultz; Ben Jesson, Conversion Rate Experts – SEOmoz, a Case Study My Key Takeaways: It’s not about the tools but what you do with them; Learn and implementarticles Although I despise it, long copy works. Period. Always be testing and use split-testing ala Google Optimizer; They grew SEOmoz subscription conversion by 52%. In fact, I now remember it is how they finally converted me with their $1 offer! Conrad Saam, Avvo – Killer In-House Marketing Teams My Key Takeaways: Page Rank is SEO; Bell curves are a great way of explaining the long tail philosophy .
Ben Hendrickson, SEOmoz – Search Engine Algorithms My jordan mobile phone numbers database Key Takeaway: Learn and study Ben’s slidesth Besmertnik, Conductor – SEO Budget and Influence My Key Takeaways: SEO is still about sales and persuasion Define the market opportunity Sell what SEO is worth and how it touches EVERYTHING in the organization Sell on the opportunity as well as the fear Great worksheets: inebyBlue – Staying Out of the Penalty Box My Key Takeaways: Being truthful is easiest way to stay out of trouble What appears to be a penalty may not always be one Todd Friesen = Col.
Hogan; Vanessa Fox = Sgt “I hear NOTHING” Schultz; Ben Jesson, Conversion Rate Experts – SEOmoz, a Case Study My Key Takeaways: It’s not about the tools but what you do with them; Learn and implementarticles Although I despise it, long copy works. Period. Always be testing and use split-testing ala Google Optimizer; They grew SEOmoz subscription conversion by 52%. In fact, I now remember it is how they finally converted me with their $1 offer! Conrad Saam, Avvo – Killer In-House Marketing Teams My Key Takeaways: Page Rank is SEO; Bell curves are a great way of explaining the long tail philosophy .