The wrong metrics However, the "important part" is probably prioritization

[Samiul7921]

However, for large-scale keyword research conducted by an SEO, this is too manual and redundant a step. Why? screenshot of top suggestions from moz pro The top suggestions for “Badgers” (or the topic of your choice) are available in Moz Pro. Removing automation Because you’re probably already doing this, possibly twice, in other parts of your process. If you’re using a popular SEO suite — preferably Moz Pro , of course, but it’s not just us — this data is likely already baked into any suggestions you’ve downloaded.

Save yourself the manual data collection (or worse, the finicky and azerbaijan phone number database unreliable SERP scraping on your own personal computer) and just collect this valuable information once. Likewise, if you're primarily looking for keywords you should rank for rather than a vast ocean of possibilities, you'll get over 90% of that by seeing who your competitors are and what they rank for and what they don't. screenshot of keyword gap in moz pro This doesn't have to be some huge ordeal, really.

Again, it's about spending more time on the important part and less time on the mundane. , which means it's probably about metrics. Typically, the primary metric used in keyword research is search volume, and that’s probably inevitable (though not all search volumes are created equal — stay tuned for Friday’s discussion on this topic in the fall), but even the most accurate search volumes may not tell the whole story.