Publishing some completely off-topic content and getting a few links
Posted: Thu Dec 26, 2024 10:39 am
Let’s say you’ve created a series of content-led link building campaigns for an online pet store, but the topical relevance is highly questionable. The content is high quality, beautifully designed and unique, and even has some expert quotes. Because the content is high quality, that content has generated hundreds of links. Does Google really want to reward you by holding those links in high regard, thereby increasing your organic search visibility? No, they don’t. The fact is, in this case, it’s clear that the content was created for the purpose of generating links.
This isn’t necessarily a problem in itself, but if you do this over and over again, while benin phone number database the content clearly has no other purpose, it doesn’t show that your site is actually link-worthy. Remember, when it comes to links, Google is looking for evidence that you actually deserve those links, and if most of the links you’re getting are from off-topic campaigns, there’s a strong case to be made that you don’t. When did Google start caring about irrelevant content? This is a big question for me, and I can’t give you a complete answer.
Unlikely to get you in trouble. After all, everyone does random things from time to time, and sometimes, a brand might decide to create some content or launch a fun campaign. If I were Google, I’d be looking for evidence that content was created just for the sake of links. So here are a few signals I might look at. Ratio of links to off-topic content compared to the rest of the site If the majority of links pointing to a domain are pointing to content that is off-topic compared to the rest of the site, I might want to take a closer look at why.
This isn’t necessarily a problem in itself, but if you do this over and over again, while benin phone number database the content clearly has no other purpose, it doesn’t show that your site is actually link-worthy. Remember, when it comes to links, Google is looking for evidence that you actually deserve those links, and if most of the links you’re getting are from off-topic campaigns, there’s a strong case to be made that you don’t. When did Google start caring about irrelevant content? This is a big question for me, and I can’t give you a complete answer.
Unlikely to get you in trouble. After all, everyone does random things from time to time, and sometimes, a brand might decide to create some content or launch a fun campaign. If I were Google, I’d be looking for evidence that content was created just for the sake of links. So here are a few signals I might look at. Ratio of links to off-topic content compared to the rest of the site If the majority of links pointing to a domain are pointing to content that is off-topic compared to the rest of the site, I might want to take a closer look at why.