You are experiencing an increase in unsubscriptions.
Posted: Thu Dec 26, 2024 4:55 pm
You've noticed an “unexplained” drop in CTR;
Overall engagement under your ads has decreased;
Impressions are low;
“Okay, maybe I fell for it with my ads. Now what?” And now these tips are for you:
First of all, make sure you are targeting your ads. The wrong audience is an audience that is not interested in what you have to say, no matter how you put it;
Re-evaluate your strategy to alternate between sales phases and pure value phases. Branding campaigns are great when you want to exploit the potential of advertising without applying pressure;
Change your creative to give new vigor to your message. There are cambodia telegram mobile phone number list many elements you can work on, such as the copy, the CTA, the design, even just the colors. Test and alternate the different advertising formats offered by the various platforms;
Measure your visibility frequency , because while a high frequency might help you get the most out of your audience in the short term, in the long term you will exhaust them. Normally your hot lists will have a greater resistance to this phenomenon.
Ensuring that your ads are always interesting and engaging can be hard work, we know.
But it is fundamental , so someone has to do it (this dirty work, cit.).
If that someone is you, not only do we have our full respect, but we also have a gift for you .
Until January 6th you have the opportunity to enter Performance School, our school for multi-platform advertisers and performance marketers, at an exclusive price:
Overall engagement under your ads has decreased;
Impressions are low;
“Okay, maybe I fell for it with my ads. Now what?” And now these tips are for you:
First of all, make sure you are targeting your ads. The wrong audience is an audience that is not interested in what you have to say, no matter how you put it;
Re-evaluate your strategy to alternate between sales phases and pure value phases. Branding campaigns are great when you want to exploit the potential of advertising without applying pressure;
Change your creative to give new vigor to your message. There are cambodia telegram mobile phone number list many elements you can work on, such as the copy, the CTA, the design, even just the colors. Test and alternate the different advertising formats offered by the various platforms;
Measure your visibility frequency , because while a high frequency might help you get the most out of your audience in the short term, in the long term you will exhaust them. Normally your hot lists will have a greater resistance to this phenomenon.
Ensuring that your ads are always interesting and engaging can be hard work, we know.
But it is fundamental , so someone has to do it (this dirty work, cit.).
If that someone is you, not only do we have our full respect, but we also have a gift for you .
Until January 6th you have the opportunity to enter Performance School, our school for multi-platform advertisers and performance marketers, at an exclusive price: