Much has been written about Business Communication, but perhaps, just perhaps, we should make it more global.
Business Communication must be viewed from all its variants, from all its sides, and it must be this way because it makes relationships, both internal and external, more productive.
In addition, it increases business sales, yes, Business Communication increases sales as long as it is well orchestrated.
Business Communication even helps to optimize the different strategies that the company wants to develop…
As I pointed out above, one of the divisions we can make in Business Communication is internal and external:
Internal Communication: all communication that goes from within to within, that is, messages, both spoken and written, that are produced in the organization and that go in all directions, such as:
Internal communication helps to create more motivated teams and to create more effective conflict resolution protocols.
External Communication: as indonesia telegram data its name indicates, it is the interaction that occurs between the company and its external environment:
Customers
I always say that the better the internal communication, the better the external communication. And that is because communication first communicates (or should) the company's mission and vision , and its values.
When I say that Business Communication should be more global, I am referring precisely to the above, to trying to get all the agents of the company to communicate within their area of action.
There is only one thing that can match the communicative effectiveness of a satisfied customer, and that is a satisfied employee…
Business Communication
Below, I give you a series of premises to take into account in Business Communication:
1-. Be careful with the messages
They have to understand what they are going to communicate, but they also have to think about whether the recipient would understand it as well.
There are many occasions when, because we are experts in the subject, because we are accustomed to the “jargon” of the company or a certain level within it, we launch communication messages as if we were speaking to “equals” .
Be careful with this, keep the technicalities to a minimum, just the necessary, because the communication has to be understood not only by those who master the subject, perhaps its recipients require a less professional message.
2-. What are you looking for with the communication you are going to launch?
Unlike communication between friends, family, etc., when we talk about Business Communication, there is usually a purpose, an objective for which that communication is launched.
The clearer you are about your communicative purpose , the easier it will be for you.
3-. What is the ideal medium to launch the communication?
As you may know, there is a concept in the world of Marketing called “ Programmatic Advertising ” . It is a new way of delivering advertising messages by connecting brands with the right consumers, at the right time and in the most suitable place, always showing ads that are relevant to those consumers.
Well, although Business Communication has a somewhat more complicated programming to materialize, it can try to select the most suitable medium. How? By studying the audience and the receivers as much as possible…
You will have to strike a balance between which medium is preferred by the recipient, and which medium is most appropriate for the purpose I mentioned earlier.