Very creative IKEA advertising
Posted: Sat Dec 28, 2024 10:31 am
On more than one occasion I have brought you creative examples of IKEA advertising , and this is a new case in which they achieve it.
Under the current situation, with the concerns of the health crisis, employment, the economy, etc., sleep is something that is surely difficult to reconcile; there are many brands of medicines and substitutes that “make a killing” with “miracle” products so that we can get some sleep.
Well, in this IKEA advertisement they offer us some “placebo drugs” that promise to put an end to sleepless nights:
In this image, the hypothetical “pills” are replaced by comfortable ergonomic pillows…
IKEA advertising
Next, this anti-aging cream is indonesia telegram mobile phone number list exchanged for a duvet cover that promises to provide enough warmth to sleep without getting cold…
IKEA advertising
Finally, this drink to increase energy through a restful sleep is replaced by a “sea” bottom sheet of soft…
IKEA advertising
As you can see, IKEA advertising continues to do its thing; campaigns always with a touch of differentiation that makes them viral, talked about, applauded...
If we analyze what the cost of the strategy itself could be , we could say that once again creativity , imagination, and good ideas take precedence.
And it is precisely this that we are lacking, simple but effective things, advertising loaded with a message, but in a subliminal way…It seems like a million-dollar question, what are the differences between marketing and advertising, but it is easy to answer.
Although it is advisable to take at least one comprehensive advertising knowledge course , it is true that to denote the differences between marketing and advertising it will be enough to know certain aspects of these "satellite" disciplines , aspects that I hope will be useful to you.
Let's see, we could consider advertising as the last action, on the “call to action” that invites you to capture the attention of the client/consumer.
It usually has a message treated with persuasion, and it does not have to be only with text, it can also be with image, sound...
It could be said that it is a representation of an impersonal service/product, which seeks to make it known through messages, as I said above, that attract attention.
Within this advertising discipline, we could continue talking about other formulas that act as a “spin-off” , such as the way of presenting discounts, promotions, sales…
However, marketing is a more “large-scale” action ; and it is because it is precisely where advertising comes from…
For an advertising campaign to have its best results, marketing must guide it through the process.
Planning, strategy , execution and measurement equals marketing. Marketing is market research, knowing the how, when, who and why of an action.
If you take into account what you have read so far, we would be talking about advertising as that group of actions of the Marketing Plan , which have the objective of increasing the visibility of the product or service in order to, now or later, try to make a brand known (branding) or increase its sales (€$).
In addition to publishing these creatives in some of their physical stores, they have also placed outdoor advertising in different locations.
Under the slogan “ tomorrow starts tonight” , the Swedish brand wanted to make a nod to the importance of sleep for a full and productive life, and, if they do it this well as always, they will ensure that this campaign remains in our minds for a (long) time.
Under the current situation, with the concerns of the health crisis, employment, the economy, etc., sleep is something that is surely difficult to reconcile; there are many brands of medicines and substitutes that “make a killing” with “miracle” products so that we can get some sleep.
Well, in this IKEA advertisement they offer us some “placebo drugs” that promise to put an end to sleepless nights:
In this image, the hypothetical “pills” are replaced by comfortable ergonomic pillows…
IKEA advertising
Next, this anti-aging cream is indonesia telegram mobile phone number list exchanged for a duvet cover that promises to provide enough warmth to sleep without getting cold…
IKEA advertising
Finally, this drink to increase energy through a restful sleep is replaced by a “sea” bottom sheet of soft…
IKEA advertising
As you can see, IKEA advertising continues to do its thing; campaigns always with a touch of differentiation that makes them viral, talked about, applauded...
If we analyze what the cost of the strategy itself could be , we could say that once again creativity , imagination, and good ideas take precedence.
And it is precisely this that we are lacking, simple but effective things, advertising loaded with a message, but in a subliminal way…It seems like a million-dollar question, what are the differences between marketing and advertising, but it is easy to answer.
Although it is advisable to take at least one comprehensive advertising knowledge course , it is true that to denote the differences between marketing and advertising it will be enough to know certain aspects of these "satellite" disciplines , aspects that I hope will be useful to you.
Let's see, we could consider advertising as the last action, on the “call to action” that invites you to capture the attention of the client/consumer.
It usually has a message treated with persuasion, and it does not have to be only with text, it can also be with image, sound...
It could be said that it is a representation of an impersonal service/product, which seeks to make it known through messages, as I said above, that attract attention.
Within this advertising discipline, we could continue talking about other formulas that act as a “spin-off” , such as the way of presenting discounts, promotions, sales…
However, marketing is a more “large-scale” action ; and it is because it is precisely where advertising comes from…
For an advertising campaign to have its best results, marketing must guide it through the process.
Planning, strategy , execution and measurement equals marketing. Marketing is market research, knowing the how, when, who and why of an action.
If you take into account what you have read so far, we would be talking about advertising as that group of actions of the Marketing Plan , which have the objective of increasing the visibility of the product or service in order to, now or later, try to make a brand known (branding) or increase its sales (€$).
In addition to publishing these creatives in some of their physical stores, they have also placed outdoor advertising in different locations.
Under the slogan “ tomorrow starts tonight” , the Swedish brand wanted to make a nod to the importance of sleep for a full and productive life, and, if they do it this well as always, they will ensure that this campaign remains in our minds for a (long) time.