This time we will talk about how to manage local SEO for multiple locations in Web Positioning Salamanca . This strategy has great potential and will allow you to gain visibility in each location. Learn how to apply it and take advantage of it.
Why should you care about local SEO?
Getting a good ranking in search engines with generic keywords is difficult. If you use local keywords instead, the competition is reduced and your brand gains visibility and relevance among the public in that location.
That's why you need to design a local marketing strategy that includes the right SEO tactics.
If you've been tracking user behavior over the past two years, you're aware that the majority of searches are done on mobile. And more and more people are willing to buy from these devices.
Additionally, according to Hubspot statistics , 86% of users use Google to search for business information.
About 3 trillion searches contain local terms, according to ComScore.
And this data is prior to the contingency caused by the coronavirus. With the health emergency, the obligation to stay at home and the limitations in logistics and transport, local searches and purchases increased much more than expected.
Having a local SEO strategy to position your brand has become essential.
The challenge of having multiple locations
If your business has only one location, all efforts will be concentrated on promoting that one store. However, when you have multiple locations, the difficulty increases. You will no longer only have to apply actions to promote a single location, but you will have to do so for each of them.
A common problem is that strategies focus on a single location. As a result, the rest lose visibility. To prevent this from happening, you need to divide your efforts and pay attention to each location.
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Depending on your goals, you can focus on SEO positioning for one or more specific locations. For example, if you have a main office and you want to draw attention to it and not so much to the others. There is also the case of those who are opening a new branch and want to promote it.
The strategy you use will depend on your business assessment. However, the important thing is that when you have multiple locations, you should manage them separately.
How to do local SEO for multiple locations
If you have a business with multiple locations, apply the following recommendations:
Create a landing page for each location
To start, you should have a specific landing page for each location. It is a common mistake to put all the information on a single page, this will not help you with SEO.
If you want to rank for a local keyword, you need to have a page optimized for that keyword. And that's what each of your business locations needs. So your strategy will boost each of them.
Each page should be optimized for the local keyword for that location bulgaria telegram phone numbers have specific content. For example:
NAP (name, address, phone number) information about the location.
Images of the premises.
Reviews, comments and testimonials from specific customers.
The embedded Google map and directions to that location.
It is important that the information on each page, including general descriptions, is different to avoid duplicate content. Likewise, titles and meta descriptions should be optimized.
The content on each landing page must be of quality and provide information that is useful to users.
Allows Google to crawl each page
Now that you have a page for each location, make sure Google bots can crawl them all.
To do this, create a sitemap and send it to Google. In this way, the search engine will identify and index them.