Last year there were no major changes in SEO. But this year that has just begun looks like one with many new things. That is why at Posicionamiento Web Salamanca we will give you 8 SEO tips that you should apply this 2018. Keep reading this first part.
Trends to expect in 2018
Although 2017 was not a very eventful year, there were technologies that made their way into the online world. Such as the growth of voice searches, the development of machine learning.
These aspects will greatly influence SEO and online marketing . For example, artificial intelligence will affect PPC and everything related to advertising in general. Meanwhile, voice searches will be related to web positioning and how content is delivered.
One thing that came out of 2017 is that Google will no longer comment or give details cameroon telegram data about updates to its algorithm. However, in the SEO world, 4 major updates were detected.
The important thing is to keep up with trends and constantly analyze your website in search of any sudden drops or rises in rankings.
8 SEO tips you should apply this 2018
Follow these recommendations to make your website easy to find on Google. We will mention the first 4 SEO tips, which are:
How to get Google to find you.
Provides a good experience for users.
Avoid being penalized by Panda.
Have a mobile-friendly website.
1. Let Google find you
This is a tip we have repeated on more than one occasion on our blog. You will not be able to rank if the search engine cannot find you. Therefore, it is important that search engine robots can discover your website and its content.
Have a logically structured site
The first thing you need to do to get crawled is to have a logical structure on your website . This means that users and Google robots must be able to reach the most important pages from the home page.
Avoid having overly large menus with lots of links from the home page. It is not good SEO practice to link to each and every page of your site from the home page.
The logical structure is also reflected through the names of the URLs, pages, categories and products should reflect the structure of your site. In addition, there should be a good distribution of internal links.
To make navigation easier, use breadcrumbs. These serve as a visual aid for users, indicating where they are within the site hierarchy. They give users contextual information.
Place a search box on your site, this will help users discover useful content within your website and get to what they need faster.
Post: What is link building and how it benefits your business
Create a sitemap and RSS feed
Having a sitemap.xml file is one of the SEO-friendly practices that we never tire of repeating and that many forget. This helps Google robots discover and index the content of your site. As its name suggests, it is a map of your website.
While RSS Feed is a good way to tell search engines that you have new content on your site, this tool is also used by journalists and content curators to find posts from specific sources.
Good practices in the Sitemap/feed :
You must have canonical versions of the URLs.
Update the site only if you make significant changes to the pages.
Use multiple sitemaps only if you exceed 50 thousand URLs.
Use schema markup
Rich tags for people, products, events, etc. used on your content pages are necessary nowadays. Although they are not a determining aspect for web positioning, they allow search engines to better interpret your content.
You can find out which ones are allowed and which ones you can apply to your website at schema.org. You can also use Google's structured data testing tool .
Don't forget about featured snippets
In Spanish, they are known as featured snippets , or position zero in Google results. These offer a brief answer to searches. It is considered increasingly important to achieve this position.
This is related to voice searches. Assistants like Amazon Echo or Google Assistant typically use these snippets to provide the answer to users' queries. They then cite the address of the site where they got the information.
Any website can achieve position zero . But to do so, you must identify simple questions that people ask that your website can answer. Give a clear and direct answer to that question. As well as offer something additional, such as videos, images or graphics.