Google Business Profile: statistics are evolving
Posted: Sat Dec 28, 2024 12:42 pm
Google Business Profile or also called Google My Business , is an essential tool for your SEO on search engines and therefore for your visibility. Remember that 92% of Internet users use search engines to find information on the web and 94% of them only consult the first page of Google results to build their opinion 1 . At the beginning of 2023, Google Business Profile statistics have evolved. In this article, find out what the new statistics are and their impact on your results.
1. What is Google Business Profile?
2. Google My Business statistics are changing: which ones and how?
Conclusion
What is Google Business Profile?
1. What is Google Business Profile?
To begin, let's recall what Google Business Profile or otherwise known venezuela mobile phone number list as Google My Business is . It is an online tool that allows you to create profiles for your establishments in order to be referenced in Google search results. This tool is accessible to all organizations, regardless of your sector of activity. These profiles are real digital showcases for your business.
You can enter all the information about your business such as the name of the establishment, postal address, opening hours, telephone number, website, photos and videos. But also calls to action to encourage the Internet user to take action such as requests for directions, calls, online reviews, appointments, etc. This support is essential for all companies because it allows you to gain visibility on search engines, improve your SEO to position yourself in the first search results and therefore attract new customers.
Google My Business statistics are changing: which ones and how?
2. Google My Business statistics are changing: which ones and how?
To track your results and improve your SEO, Google offers a platform for analyzing your statistics directly from Google Business Profile. It is essential to refer to it to adapt your strategy and thus continue to be visible online.
Since the beginning of 2023, these statistics have evolved and all companies present on Google Business Profile are concerned. Google has put online a new API called Google Business Profile Performances following the deletion of the old one. But rest assured, despite the evolution and the deletion of certain statistics, your old data is saved . To find all of your Google statistics, log in with the manager account of your Google files, select the file concerned and click on performance.
Google Business Profile, access your statistics
Google Business Profile, access your statistics
This is where you will have access to all of your statistics, they are essential for your online visibility, don't forget to consult them. Namely for all users of a presence management tool, such as that of Digitaleo, the statistics have been updated and are available on the platform. Note that the new Google metrics are applied to your profile in March 2023.
Removed some statistics
To begin with, only two statistics were removed following the release of this new API: photos and Google Posts.
For your photo statistics, Google no longer provides any data on the number of people who have viewed or liked them. However, your most popular photos are still highlighted on your profiles. You can therefore deduce what people like or don't like.
For your Google Post metrics , you no longer have access to views or clicks. Therefore, you no longer know how many people have viewed or clicked on your Google Posts.
Your Google Posts and photo stats have been removed, but the features haven't disappeared from the platform. Keep creating content and sharing it on your Google Business Profile, it counts for your SEO on search engines.
Updates and new features
For updates and new features on Google Business Profile, 5 statistics are concerned. They will impact your results, but don't panic, these are much more realistic than the old ones. They allow you to adapt and anticipate your SEO actions.
Google Business Profile Views Update
This metric is about the number of people who viewed your business profile. Originally, each profile view was counted, meaning that if a person viewed a profile 40 times in 24 hours, then each of those views were counted by Google. Today, profile view counts are based on the number of unique users and not the total number of visits. Therefore, if a user visits your Google profile multiple times in 24 hours, then only one view will be counted in your metrics.
Updated directions requests
This data corresponds to the number of people who requested directions to get to a point of sale from your Google My Business listing. As with profile views, this data will now be based on unique requests. That is to say, several directions requests by the same user during the day will only be counted once in your statistics. You will have access to the geographic area where these directions requests come from. However, you will no longer have access to cancellations of directions requests.
Your statistics for listing views and directions requests will probably decrease, but that doesn't mean that you are less visible on search engines. As explained, since the data is now counted on unique views or requests, the new statistics are ultimately more reliable and realistic . You will then be able to adapt your SEO strategy from this new data in line with reality.
New on keywords
This statistic corresponds to the visualization of keywords corresponding to the queries typed by Internet users before coming across your establishment's file. Google provides a complete report of the keywords that generated traffic to your Google Business Profile file and to your website. It allows you to adapt your local SEO strategy according to Internet users' searches. This data is updated every month and is available for a maximum of 6 months.
Typed queries that led Internet users to Digitaleo’s Google My Business profile
Example of typed queries that led Internet users
to Digitaleo’s Google My Business page
New Profile Power
A new indicator called profile power has just appeared in your statistics, it is an indicator on the health of your establishments' files. It allows you to know the state of completeness and optimization of your profile according to the information you provide. It indicates the health of your establishment through a color code: green, orange or red. Depending on your rating, you will be able to implement a strategy to improve the quality of your profile.
1. What is Google Business Profile?
2. Google My Business statistics are changing: which ones and how?
Conclusion
What is Google Business Profile?
1. What is Google Business Profile?
To begin, let's recall what Google Business Profile or otherwise known venezuela mobile phone number list as Google My Business is . It is an online tool that allows you to create profiles for your establishments in order to be referenced in Google search results. This tool is accessible to all organizations, regardless of your sector of activity. These profiles are real digital showcases for your business.
You can enter all the information about your business such as the name of the establishment, postal address, opening hours, telephone number, website, photos and videos. But also calls to action to encourage the Internet user to take action such as requests for directions, calls, online reviews, appointments, etc. This support is essential for all companies because it allows you to gain visibility on search engines, improve your SEO to position yourself in the first search results and therefore attract new customers.
Google My Business statistics are changing: which ones and how?
2. Google My Business statistics are changing: which ones and how?
To track your results and improve your SEO, Google offers a platform for analyzing your statistics directly from Google Business Profile. It is essential to refer to it to adapt your strategy and thus continue to be visible online.
Since the beginning of 2023, these statistics have evolved and all companies present on Google Business Profile are concerned. Google has put online a new API called Google Business Profile Performances following the deletion of the old one. But rest assured, despite the evolution and the deletion of certain statistics, your old data is saved . To find all of your Google statistics, log in with the manager account of your Google files, select the file concerned and click on performance.
Google Business Profile, access your statistics
Google Business Profile, access your statistics
This is where you will have access to all of your statistics, they are essential for your online visibility, don't forget to consult them. Namely for all users of a presence management tool, such as that of Digitaleo, the statistics have been updated and are available on the platform. Note that the new Google metrics are applied to your profile in March 2023.
Removed some statistics
To begin with, only two statistics were removed following the release of this new API: photos and Google Posts.
For your photo statistics, Google no longer provides any data on the number of people who have viewed or liked them. However, your most popular photos are still highlighted on your profiles. You can therefore deduce what people like or don't like.
For your Google Post metrics , you no longer have access to views or clicks. Therefore, you no longer know how many people have viewed or clicked on your Google Posts.
Your Google Posts and photo stats have been removed, but the features haven't disappeared from the platform. Keep creating content and sharing it on your Google Business Profile, it counts for your SEO on search engines.
Updates and new features
For updates and new features on Google Business Profile, 5 statistics are concerned. They will impact your results, but don't panic, these are much more realistic than the old ones. They allow you to adapt and anticipate your SEO actions.
Google Business Profile Views Update
This metric is about the number of people who viewed your business profile. Originally, each profile view was counted, meaning that if a person viewed a profile 40 times in 24 hours, then each of those views were counted by Google. Today, profile view counts are based on the number of unique users and not the total number of visits. Therefore, if a user visits your Google profile multiple times in 24 hours, then only one view will be counted in your metrics.
Updated directions requests
This data corresponds to the number of people who requested directions to get to a point of sale from your Google My Business listing. As with profile views, this data will now be based on unique requests. That is to say, several directions requests by the same user during the day will only be counted once in your statistics. You will have access to the geographic area where these directions requests come from. However, you will no longer have access to cancellations of directions requests.
Your statistics for listing views and directions requests will probably decrease, but that doesn't mean that you are less visible on search engines. As explained, since the data is now counted on unique views or requests, the new statistics are ultimately more reliable and realistic . You will then be able to adapt your SEO strategy from this new data in line with reality.
New on keywords
This statistic corresponds to the visualization of keywords corresponding to the queries typed by Internet users before coming across your establishment's file. Google provides a complete report of the keywords that generated traffic to your Google Business Profile file and to your website. It allows you to adapt your local SEO strategy according to Internet users' searches. This data is updated every month and is available for a maximum of 6 months.
Typed queries that led Internet users to Digitaleo’s Google My Business profile
Example of typed queries that led Internet users
to Digitaleo’s Google My Business page
New Profile Power
A new indicator called profile power has just appeared in your statistics, it is an indicator on the health of your establishments' files. It allows you to know the state of completeness and optimization of your profile according to the information you provide. It indicates the health of your establishment through a color code: green, orange or red. Depending on your rating, you will be able to implement a strategy to improve the quality of your profile.