Customer Engagement and Loyalty

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Since we started, we have recorded:

Blog Marketing Impact on SEO and Traffic
Increased Web Traffic : HubSpot reports that companies that prioritize blogging are 13 times more likely to see a positive ROI on their marketing efforts. DemandMetric notes that content marketing (including blogging) generates approximately 3 times more leads than traditional marketing and costs 62% less.
Improved SEO : According to TechClient , websites with blogs have 434% more pages indexed by search engines than those without a blog. ImpactBND highlights that companies that publish 16 or more blog posts per month get almost 3.5 times more traffic than those that publish 0-4 posts per month.
Keywords and Rankings : Backlinko found that long, detailed content (between 1,890 and 2,000 words) tends to rank better on Google. According to Moz , websites that regularly update their blog have 97% more inbound links.
Impact of Blog Marketing on Company Positioning
Brand Recognition
The impact of this strategy is going far beyond what we expected. We are canada mobile phone numbers database receiving leads from clients, talent that wants to collaborate with SquadS. We are even receiving queries from investors, even after we have closed the round.

An active and well-maintained blog contributes significantly to brand recognition. Through valuable and relevant content, companies can position themselves as thought leaders in their industry. This not only improves brand perception but also attracts more potential customers who trust the company’s authority.

A study by the Content Marketing Institute reveals that 70% of people prefer to learn about a company through articles rather than ads. The Edelman Trust Barometer points out that 63% of consumers trust a company that has its own blog more.

When it comes to lead generation and conversions, HubSpot reports that companies that blog regularly get 126% more leads than those that don’t. OptinMonster highlights that 60% of consumers feel more positive about a company after reading personalized content on its blog.