when I say poor LCP, I mean content that takes more than four seconds to load

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This frustration leads to a direct loss of 15 per cent in visit value because frustrated users are less likely to convert, more likely to leave, and often reluctant to return.

So what can brands do to overcome this frustration?

There are a number of steps they can take starting with an analysis of core web vitals.

These include measures such as load time, interactivity, and the stability of content as it loads. One of the key causes of website bounces is Largest Contentful Paint (LCP) which refers to the time it takes for the largest piece of content on your site to load.

Garg said: “More than half of online traffic bounces due to poor LCP. And when I say poor LCP, I mean content that takes more than four seconds to load. Four seconds may not seem like a long time but when you’re browsing the internet, it feels like an age.”

However, addressing digital friction requires more than honduras mobile phone numbers database just occasional tweaks; a strategic overhaul of how websites are monitored and managed is necessary.

Investing in a digital experience analytics platform (like Contentsquare) and adopting a continuous optimisation approach can help brands identify, manage, and mitigate friction points more effectively.

Regularly revising elements such as page speed, error rates, and responsiveness ensures your website not only attracts but also retains visitor engagement, maximising the return on every dollar spent in digital spaces.

With the cost of marketing only likely to increase further, you can’t afford to ignore website friction. Brands need to prioritise the optimisation of user experience to bridge the gap between high spending and effective digital performance.

By focusing on eliminating digital pain points, brands can transform their websites into dynamic, efficient, and highly engaging platforms that drive tangible business results while stopping the cycle of waste and start investing in a friction-free digital journey that not only meets but exceeds customer expectations.

It’s either that or lose frustrated customers exhausted from rage-clicking.