See the difference? In some cases, embedded video is a better option

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However, social media is a little different. Platforms like Facebook and Instagram have spent a ton of time and money creating features that make it easy to host your videos with them. This is why their algorithms often place an emphasis on showcasing native content. To put it bluntly, they’ll show your video more often to more people if you use their native video tools.


Does Native Content Mean Viral Content? This is a question that a lot of people ask. The answer? They’re simply mixing panama telegram number list up two different terms. Native content is a video that is hosted on the platform where it is shared. Viral content is popular content that has a wide-reaching audience and is gaining traction in terms of number of views, likes, shares, and growth. Further, native content can become viral content, but not always.


Understanding the difference between the two terms is important and can make it easier when planning your video marketing campaigns. Why Choose Native Videos for Your Social Media Marketing Strategies? Choosing native videos for your social media marketing campaigns is often the most preferred method. Facebook, Instagram, and Twitter are all platforms that prefer users to upload video content to their platforms directly. In turn, their algorithm works harder to get that media in front of a more widespread audience.