We saw a huge number of highlights in the press showing

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So, who’s to blame? The social platforms themselves? Governments and the lack of digital laws? Users? What is the responsibility of each of these related fronts, and more importantly, how can we, as marketers and members of society, contribute to building a better social media environment? Let’s discuss it. Platform controversies Do you remember that Facebook had to change its organization’s name to Meta? It was not a long time ago: the end of last year. Right after the company’s internal documents were leaked in the so-called Facebook Papers scandal.


That Facebook knew, for example, that young people were having mental health problems using buy russia telegram database Instagram due to the comparison of esthetic standards — and the company did nothing. The same documents showed us that Facebook gave priority to content that irritated people on the feed just because it had more engagement and kept people engaged on the platform for longer. Also, the papers even showed that Facebook knew that the service was helping to bring political divisions that led to wars in developing countries — and, again, it did nothing.


“The company’s leadership knows ways to make Facebook and Instagram safer and won’t make the necessary changes because they have put their immense profits before people,” said Frances Haugen to Congress at that time, a former Facebook employee who leaked the documents to the press. Twitter also had its own controversies recently. The social media pioneer was acquired by the billionaire Elon Musk, owner of Tesla, for $44 billion right after he made a poll asking if his followers believed that the tool respects “free speech.” Free speech is an important pillar and the basis of democracy.