Select your source audience
Posted: Sat Jan 04, 2025 4:21 am
App Activity: Get custom audiences based on user behaviors within your app. Facebook Pages : Create a custom audience based on the number of people who viewed your Facebook page. 2. Go to Lookalike Audiences in Facebook Ads Manager Visit Manage Facebook Ads. Select "Public" from the main menu. Click the "Create Audience" drop-down menu and choose "Lookalike Audience." 3. In the "Lookalike Audience" creation window, choose your target audience. Facebook uses this audience to find like-minded users. Define your target position Choose the location where you want to locate your lookalike audience.
It could be a county, a rural area, a region or even a city. Choose greece email list the audience size You can choose the size you want for your lookalike audience. The range is 1% to 10% of people in your location. A 1% audience is very similar to the audience you are targeting, but will be smaller. A 10% lookalike audience would be larger, but less comparable. Create and save your audience After setting all the parameters, you can click on “Create Audience”. Facebook starts building your lookalike audience. This may take some time.
You can then use this audience in your ads. Best practices for using lookalike audiences Let's talk about some best practices for using Facebook Lookalike Audiences: Use high-quality source audience segments The effectiveness of your lookalike audience depends on the quality of your original audience. You need to make sure that the audience you are looking for is large and relevant enough to provide Facebook with enough information to identify the same users. Segment your source audience Segmenting your target audience can help you develop a more accurate and efficient lookalike audience. For example, you can develop separate lookalike audiences specifically for high-value customers, frequent shoppers, and website users who have viewed certain products.
It could be a county, a rural area, a region or even a city. Choose greece email list the audience size You can choose the size you want for your lookalike audience. The range is 1% to 10% of people in your location. A 1% audience is very similar to the audience you are targeting, but will be smaller. A 10% lookalike audience would be larger, but less comparable. Create and save your audience After setting all the parameters, you can click on “Create Audience”. Facebook starts building your lookalike audience. This may take some time.
You can then use this audience in your ads. Best practices for using lookalike audiences Let's talk about some best practices for using Facebook Lookalike Audiences: Use high-quality source audience segments The effectiveness of your lookalike audience depends on the quality of your original audience. You need to make sure that the audience you are looking for is large and relevant enough to provide Facebook with enough information to identify the same users. Segment your source audience Segmenting your target audience can help you develop a more accurate and efficient lookalike audience. For example, you can develop separate lookalike audiences specifically for high-value customers, frequent shoppers, and website users who have viewed certain products.