Customer benefit as an advantage of your product
Posted: Sat Dec 21, 2024 3:34 am
There are different definitions for the value of a product. Thus, the famous theorist Michael Eugene Porter wrote that the advantages of a product are specific properties that allow for increased profits from its sale in comparison with competitors' offers.
Products with stable advantages usually iranian whatsapp occupy a strong position in the market, they are improved, promoted, and sell stably during a crisis.
advantage of your product
More precisely, product advantages are special characteristics of goods and services that surpass similar ones in the competitive market. Perhaps other organizations' offers have the same properties, but are not as effective. Theoretically, a sustainable priority should be original and unique in a given niche.
With the development of the economy and the increase in competition, achieving uniqueness is difficult and sometimes impossible. In this case, marketers use advertising techniques.
The main thing is to see the consumer benefits of the product, its specific and significant benefit. It is necessary to understand that a person does not need a drill, but precise holes of a specific size. Perhaps in a hard material, in large quantities and very quickly. In addition, the drill should serve as long as possible. This example was given by Harvard University marketing professor Theodore Levitt. In this way, he showed how to determine the advantages of a product. Potential and benefits are the main conditions.
For each client, the priority of the product is the objective visualization of its useful properties (even in the imagination), the opportunity to become the owner of a specific benefit, to feel it. For example, fast Internet will not be an advantage of the service. The main thing is that it will allow you to do a lot of important things and watch your favorite movie at any time.
Products with stable advantages usually iranian whatsapp occupy a strong position in the market, they are improved, promoted, and sell stably during a crisis.
advantage of your product
More precisely, product advantages are special characteristics of goods and services that surpass similar ones in the competitive market. Perhaps other organizations' offers have the same properties, but are not as effective. Theoretically, a sustainable priority should be original and unique in a given niche.
With the development of the economy and the increase in competition, achieving uniqueness is difficult and sometimes impossible. In this case, marketers use advertising techniques.
The main thing is to see the consumer benefits of the product, its specific and significant benefit. It is necessary to understand that a person does not need a drill, but precise holes of a specific size. Perhaps in a hard material, in large quantities and very quickly. In addition, the drill should serve as long as possible. This example was given by Harvard University marketing professor Theodore Levitt. In this way, he showed how to determine the advantages of a product. Potential and benefits are the main conditions.
For each client, the priority of the product is the objective visualization of its useful properties (even in the imagination), the opportunity to become the owner of a specific benefit, to feel it. For example, fast Internet will not be an advantage of the service. The main thing is that it will allow you to do a lot of important things and watch your favorite movie at any time.