How to Measure Your Content Strategy Results?

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Team Communication
Unless you’re a small business or solopreneur, achieving your content marketing goals typically involves a team effort. Whether your team comprises internal members or external freelancers, it’s crucial to follow up regularly.

Stay in touch with every team member, inspect their work, and provide guidance and support. Even if your team members are self-starters, your involvement is essential for the success of the process.

Having covered the goal-setting process, the next step is to assess your progress and determine the effectiveness of your goals.

Putting a content marketing strategy in place is only as good as the results it brings back to you. Once in motion, it becomes a living strategy that needs monitoring, repeating, or modifying at points along the way.

Content planning is only the first hurdle to clear malta phone numbers when it comes to strategy. While you may create exceptional content, either in-house or with the help of an experienced freelancer, what will matter is whether or not that content reaches and resonates with your current customers and target audiences.

To determine how content is performing and where it needs revisions, then, will require a monitoring and measuring approach, and that approach needs to include KPIs, Key Performance Indicators.

What are KPIs?
KPIs serve the role of quantifying the performance of your content within a specified timeframe, providing you with information as to whether or not you are reaching one of your specific objectives.

Not only will these KPIs help you monitor and evaluate your content performance or results, but they will aid you in making more informed decisions going forward and provide proof in defending your marketing budget spending.

KPIs are important to your organization because they can save you time and resources, narrow your focus to carefully culled targets, guide teams, establish milestones, and offer valuable insights.

While your content is at the heart of your strategy, there is another important piece of the puzzle. A successful strategy relies on finding and utilizing the most beneficial content distribution avenues, which you can also measure with KPIs.

KPIs will serve you well if you tightly tailor them to a specific target, objective, or goal. For example, if your marketing objective is to attract new customers, monitoring that KPI will provide you with the data you need to show whether or not the content is succeeding in drawing in new viewers and converting them into paying customers.

How to choose the best KPIs for your particular marketing strategy?
Start by examining your business goals, which apply to the big picture and the company’s needs overall. Now, align each KPI to one of these business goals.

Next, understand your marketing objectives, which are drilled-down versions of those overall business goals and formulated into steps. Here are some examples.

If a business goal is to increase sales, your marketing objective may be to drive more quality traffic to your website. For this, you will need to create engaging content and find the best channels to distribute it. For your KPI, you may want to focus on website views per month, the percentage of returning site visitors, or conversion rates for website CTAs.
If your business goal is building brand loyalty and increasing customer retention, filter these into your marketing strategy. Your measurable KPI may be retention rates or the percentage of repeat customers.
If the aligned goals are to focus on building engagement with customers, your KPI metrics to measure can be centered on reach, impressions, the number of responses or comments, follower count, and likes or shares on your website or social media.