A PPC audit is a complete analysis of your PPC account . Its goal is to identify areas you can improve to increase your PPC ROI . You’ll look at factors like targeting, bidding , technical settings, and even ad content and funnel to make sure everything is working optimally.
When should you conduct a PPC audit?
The obvious time to audit a PPC account is when you take over a new account. Reviewing the data will show you what’s working and what needs improvement. But you should also audit ios database all the accounts you manage on a regular basis. The exact period you choose will depend on your needs and performance. We like to audit our accounts every six months. This is regardless of whether they’re doing their job. Auditing high-performing accounts is just as important as auditing less impressive accounts. However, you may want to increase the frequency of audits for low-performing accounts. We won’t audit an account if we’ve recently made significant changes to it . This is because you’ll need to build a library of data showing how the changes have affected the account’s performance. For example, if you’ve just created a new landing page , it will take time to gather enough data to show how the changes are affecting Ad Rank and conversions . It’s best to hold off on auditing for a few months.
Why conduct a PPC audit?
Auditing your account is essential if you want to make sure you're getting the most out of your advertising spend . If you don't do these checks, you won't know if you're spending your budget effectively. Here are some reasons to conduct a PPC audit.