But there is a way to engage your contacts: hyper-personalization
Posted: Sun Jan 05, 2025 10:09 am
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Turnaround it lightning fast with many writers.” – Client #31680 “I’ve always south korea phone numbers had the best experience with Writers Access. What I love most is when I call I get a live person! Thank you for that. Don’t ever change!” – Client #6288 At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.
The fact is that even a well-written marketing email is no guarantee of conversion. It’s challenging to get people to open email marketing content, and even harder for them to click on a link. Hyper-personalization consists of using data from your subscribers to create highly customized experiences. This tactic allows a user to feel that a particular communication was made especially for them, since the email brings what they need or want at that moment. And contrary to what one might think, 83% of people are willing to share personal information for a more personalized experience.
This data is from State of Marketing 2023, a report created by HubSpot, in partnership with Rock Content, Litmus and Wistia. Throughout this text I will bring other interesting information from the research. But delivering a hyper-personalized experience is easier said than done. After all, how to communicate with a large number of people in an automated and customized way, at the same time? In this article, I’ll show you some steps to apply hyper-personalization to your email marketing campaigns.Spoiler: even Artificial Intelligence can help. The difference between personalization and hyper-personalization Personalization consists of using basic data to get closer to the user.
Turnaround it lightning fast with many writers.” – Client #31680 “I’ve always south korea phone numbers had the best experience with Writers Access. What I love most is when I call I get a live person! Thank you for that. Don’t ever change!” – Client #6288 At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.
The fact is that even a well-written marketing email is no guarantee of conversion. It’s challenging to get people to open email marketing content, and even harder for them to click on a link. Hyper-personalization consists of using data from your subscribers to create highly customized experiences. This tactic allows a user to feel that a particular communication was made especially for them, since the email brings what they need or want at that moment. And contrary to what one might think, 83% of people are willing to share personal information for a more personalized experience.
This data is from State of Marketing 2023, a report created by HubSpot, in partnership with Rock Content, Litmus and Wistia. Throughout this text I will bring other interesting information from the research. But delivering a hyper-personalized experience is easier said than done. After all, how to communicate with a large number of people in an automated and customized way, at the same time? In this article, I’ll show you some steps to apply hyper-personalization to your email marketing campaigns.Spoiler: even Artificial Intelligence can help. The difference between personalization and hyper-personalization Personalization consists of using basic data to get closer to the user.