Using a Lead Magnet
Posted: Mon Jan 06, 2025 4:15 am
When writing the newsletter, we focused on the interests and professional needs of the target audience. The main task was to inspire trust and interest. To do this, we added personalized messages to the text and offered relevant information within a highly specialized topic.
Instead of "aggressive" promotion, they focused on the value of the materials provided. The text of the letter used clear and motivating calls to action, with specific steps - an offer to join the community of experts and gain access to the content.
Despite the fact that sending personal messages to each user is a rather unconventional tool for such communications, it turned out to be quite effective: this approach ensured targeted work with the target audience, increased the open rate of letters and clickability of links, which ultimately contributed to the growth of the doctors’ database.
To motivate neurologists to leave contacts, we belgium phone number lead developed a strategy based on creating value for the user. Having previously studied the target audience, we realized that the main pain points of specialists are the lack of time to participate in conferences and live communication with colleagues, the desire to get access to relevant scientific data and practical cases, as well as the need for continuous professional development.
In order to not only attract the audience's attention, but to truly satisfy the current need for training, we offered free and useful content as a lead magnet in exchange for contact information.
To do this, we added a link to the letter that leads to a page with free webinars from reputable neurologists. In particular, we offered the audience to watch recordings of scientific and practical teleseminars to stay up to date with the latest advances in the treatment and prevention of migraines.
Leading experts in the field of headache diagnostics and treatment shared their experiences. Webinar recordings allowed doctors to study the materials at a convenient time and thus maintain flexibility in their busy schedules.
We also understood that it is important for specialists to receive not only theoretical but also applied information. Therefore, we placed special emphasis on practical advice on diagnostics and treatment.
In addition, in the conditions of high competition among pharmaceutical companies and a lot of information noise, the choice of authoritative speakers and narrow-profile topics of webinars increased trust in the content and motivated doctors to share their contacts.
Instead of "aggressive" promotion, they focused on the value of the materials provided. The text of the letter used clear and motivating calls to action, with specific steps - an offer to join the community of experts and gain access to the content.
Despite the fact that sending personal messages to each user is a rather unconventional tool for such communications, it turned out to be quite effective: this approach ensured targeted work with the target audience, increased the open rate of letters and clickability of links, which ultimately contributed to the growth of the doctors’ database.
To motivate neurologists to leave contacts, we belgium phone number lead developed a strategy based on creating value for the user. Having previously studied the target audience, we realized that the main pain points of specialists are the lack of time to participate in conferences and live communication with colleagues, the desire to get access to relevant scientific data and practical cases, as well as the need for continuous professional development.
In order to not only attract the audience's attention, but to truly satisfy the current need for training, we offered free and useful content as a lead magnet in exchange for contact information.
To do this, we added a link to the letter that leads to a page with free webinars from reputable neurologists. In particular, we offered the audience to watch recordings of scientific and practical teleseminars to stay up to date with the latest advances in the treatment and prevention of migraines.
Leading experts in the field of headache diagnostics and treatment shared their experiences. Webinar recordings allowed doctors to study the materials at a convenient time and thus maintain flexibility in their busy schedules.
We also understood that it is important for specialists to receive not only theoretical but also applied information. Therefore, we placed special emphasis on practical advice on diagnostics and treatment.
In addition, in the conditions of high competition among pharmaceutical companies and a lot of information noise, the choice of authoritative speakers and narrow-profile topics of webinars increased trust in the content and motivated doctors to share their contacts.