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Steps to follow to create a Facebook Ads campaign in Metricool

Posted: Mon Jan 06, 2025 5:15 am
by Abdur14
1. Fill in the main campaign details
Campaign Name : Choose a distinctive name.
Landing Page URL : Defines the page to which you will direct ad traffic.
Platform and placement : Choose between different platforms (such as Google Ads or Facebook Ads) and the specific placement of the ad (such as feed or stories).
Campaign Objective : Depending on the platform, select the type of objective (traffic, engagement, leads, sales) and, in the case of Facebook, specify the pixel and conversion event you want to track.


2. Demographic configuration
Define your targeted audience by location, gender, age range, and language.

3. Audience Selection
Select audience interests to ensure that your ads are shown to your target group. Set this selection separately for Google and Facebook.


4. Ad Keywords
(Google Ads only). Perform a search for the most united kingdom number data relevant keywords and add them to Metricool. These keywords will be saved for future campaigns.

5. Campaign design
Set a name for your ad, add your business name and website URL.
Fill out the listing details, including description, media files, or logos.
Use the preview feature to see how your ad will appear on selected platforms.


6. Campaign budget
Set an average daily budget and decide whether bid cap management will be manual or automatic.

Key takeaways for optimizing performance with Metricool
Using Metricool to manage your Facebook advertising campaigns not only saves time, but also improves the effectiveness of your advertising efforts . Integrating all your advertising activities into a single platform provides a clear and consistent view of your campaigns’ performance, which is essential for making quick and informed decisions. Additionally, Metricool’s analysis and reporting tools allow you to present professional results to clients or stakeholders efficiently and effectively.

So, if you're looking for a way to simplify the management of your advertising campaigns while maximizing their performance, Metricool offers a comprehensive solution that makes these processes much easier. From ad scheduling to real-time monitoring and data-driven optimization , Metricool is established as an essential tool for today's digital marketers.