SEO has changed
Posted: Mon Jan 06, 2025 5:48 am
Search Revolution: How Google Search Is Changing
Every key we choose to position ourselves, wants its own strategy. This is because there are many types of keys: there are branded keys , like Fiat, there are transactional ones, like “book a hotel” . The search engine tries to interpret the function associated with the key and based on this it provides its results and builds the SERPs.
It is very important, therefore, to understand the type of information : what does Google want in the various searches? For the brand key it wants official sites, for the navigation key it wants resources. Always keep this in mind when choosing the keys for your strategy.
But how do search results end up on the first page?
The search engine does not simply qatar phone number offer 10 URLs. Quality Raters define certain resources as reliable and therefore position them among the first results of a search. When a result is on the first page, it means that for Google that resource is among the best possible answers for that search .
If before we were dealing only with keys, now we also find ourselves with topics . For example, a Google search for the keyword “Naples” will show me a mix of different results (Wikipedia, page of the municipality, of the football team,..) of which 'Naples' is the topic, no longer the key as such. It is really important to understand that we are dealing with a topic and not a key.
Until a few years ago, SEO could be thought of as a Formula 1 race. Each of us had a car, which we could optimize to obtain better performance. Sometimes we had to stop at pit stops (when we incurred penalties ), but in general, whoever had the best car, came first, and the victory was the first page of Google.
Every key we choose to position ourselves, wants its own strategy. This is because there are many types of keys: there are branded keys , like Fiat, there are transactional ones, like “book a hotel” . The search engine tries to interpret the function associated with the key and based on this it provides its results and builds the SERPs.
It is very important, therefore, to understand the type of information : what does Google want in the various searches? For the brand key it wants official sites, for the navigation key it wants resources. Always keep this in mind when choosing the keys for your strategy.
But how do search results end up on the first page?
The search engine does not simply qatar phone number offer 10 URLs. Quality Raters define certain resources as reliable and therefore position them among the first results of a search. When a result is on the first page, it means that for Google that resource is among the best possible answers for that search .
If before we were dealing only with keys, now we also find ourselves with topics . For example, a Google search for the keyword “Naples” will show me a mix of different results (Wikipedia, page of the municipality, of the football team,..) of which 'Naples' is the topic, no longer the key as such. It is really important to understand that we are dealing with a topic and not a key.
Until a few years ago, SEO could be thought of as a Formula 1 race. Each of us had a car, which we could optimize to obtain better performance. Sometimes we had to stop at pit stops (when we incurred penalties ), but in general, whoever had the best car, came first, and the victory was the first page of Google.