Why should a hotel promote itself on social media?
Posted: Mon Jan 06, 2025 6:06 am
Instagram and, to some extent, Pinterest are two other essential social networks for those who want to promote themselves online in the hospitality sector. This is because the hotel is not selling a physical product but an experience, and the experience is difficult to convey, if not through images: this is why the photos must be beautiful (both those on the site and those that will be shared on social channels), bright, taken by professionals, but above all truthful, they must represent what is in the hotel, because otherwise you risk triggering a set of expectations in the customer's mind that are too high.
It is necessary to avoid selling what is not actually australia phone number available in the hotel, because this will become - after the stay - a reputational problem due to the dissatisfaction of expectations.
You need to tell stories about the strengths intercepted by customers to create engagement, but be careful not to tell an untrue reality: this would cause expectations that are impossible to meet, which will be followed by disappointment on the part of customers and negative reviews. It is therefore a boomerang that can backfire.
Instagram and Pinterest should be integrated: the first is a very fast social network, while Pinterest allows you to insert much more extensive and detailed descriptions. Thematic tables should be placed on the Pinterest board, for example on the evolution and history of the hotel, related services, the location where it is located. So use this social network to tell stories through images .
If you want to watch the video where Leonardo Prati, Irene Schillaci and Michela Mazzotti talk about Social Media Marketing Strategies for the hospitality sector , you can find it on the SEMrush Italia .
It is necessary to avoid selling what is not actually australia phone number available in the hotel, because this will become - after the stay - a reputational problem due to the dissatisfaction of expectations.
You need to tell stories about the strengths intercepted by customers to create engagement, but be careful not to tell an untrue reality: this would cause expectations that are impossible to meet, which will be followed by disappointment on the part of customers and negative reviews. It is therefore a boomerang that can backfire.
Instagram and Pinterest should be integrated: the first is a very fast social network, while Pinterest allows you to insert much more extensive and detailed descriptions. Thematic tables should be placed on the Pinterest board, for example on the evolution and history of the hotel, related services, the location where it is located. So use this social network to tell stories through images .
If you want to watch the video where Leonardo Prati, Irene Schillaci and Michela Mazzotti talk about Social Media Marketing Strategies for the hospitality sector , you can find it on the SEMrush Italia .