What tools should you use to perform a valuable SEO check?
Posted: Mon Jan 06, 2025 6:30 am
site architecture
HTML code
user experience
Regarding the first point, the site architecture, optimization begins with the analysis of the logical structure of the site, the navigation menus, the pages . Are the information, processes and logical flows organized in a clear and linear way? Are the contents ordered semantically? These must be the first questions to verify, and possibly correct, with your SEO check.
The next point to act on is the elimination of duplicates (this operation, unlike other optimizations on SEO on page, is good to do it with a certain periodicity if you often add new content to the site): always make sure, during your SEO audit, that the pages of your site have not generated duplicate URLs. The presence of these duplicate finland phone number contents confuses the crawler , for this reason it is considered a serious error. In cases where this is unavoidable, always make sure you have indicated the canonical page, that is, the one you consider the main resource.
To verify that there are no problems of this type, I recommend using a crawling simulator such as Screaming Frog or Visual SEO .
Tools for doing SEO audits: Visual SEO
Alternatively, you can rely on analytics platforms that offer you a complete report on the health of your site, such as SEMrush’s Site Audit .
Tools for doing SEO checks: SEMrush Site Audit
Another point to check in an SEO audit is the presence of the 404 error, which occurs when you move or delete content. This problem will require more frequent analysis if you often publish new content and in general if the site is dynamic. You can check it through Google Search Console (formerly Webmasters Tools) in the section related to “Crawl Errors”.
HTML code
user experience
Regarding the first point, the site architecture, optimization begins with the analysis of the logical structure of the site, the navigation menus, the pages . Are the information, processes and logical flows organized in a clear and linear way? Are the contents ordered semantically? These must be the first questions to verify, and possibly correct, with your SEO check.
The next point to act on is the elimination of duplicates (this operation, unlike other optimizations on SEO on page, is good to do it with a certain periodicity if you often add new content to the site): always make sure, during your SEO audit, that the pages of your site have not generated duplicate URLs. The presence of these duplicate finland phone number contents confuses the crawler , for this reason it is considered a serious error. In cases where this is unavoidable, always make sure you have indicated the canonical page, that is, the one you consider the main resource.
To verify that there are no problems of this type, I recommend using a crawling simulator such as Screaming Frog or Visual SEO .
Tools for doing SEO audits: Visual SEO
Alternatively, you can rely on analytics platforms that offer you a complete report on the health of your site, such as SEMrush’s Site Audit .
Tools for doing SEO checks: SEMrush Site Audit
Another point to check in an SEO audit is the presence of the 404 error, which occurs when you move or delete content. This problem will require more frequent analysis if you often publish new content and in general if the site is dynamic. You can check it through Google Search Console (formerly Webmasters Tools) in the section related to “Crawl Errors”.