Place the final set of associations
Posted: Mon Jan 06, 2025 6:35 am
What does your brand mean and how can you describe it? Make a list of words that you associate with your brand. For example, caring, customer-focused, quality, accessibility. What values does your brand convey? For example, the importance of self-development or self-care. What sets you apart from your competitors? It could be unique product features, affordable price, or an attractive loyalty program for regular customers.
There are no right or wrong answers at this stage - uae telegram brainstorm with your team to gather as many ideas and associations as possible. If you already have a corporate brand book at hand, you should consider the basic principles of corporate style when choosing a tone of voice. Tip: Finding brand associations will help you define a set of communication goals.
Make a list of 50-100 adjectives and divide them into the following groups: Who are we? Who would we like to be? What are we not? Pay special attention to the category "Who we would like to be." in priority order. Define your target audience Understanding your target audience is critical to crafting a tone of voice that resonates with their needs and interests.
There are no right or wrong answers at this stage - uae telegram brainstorm with your team to gather as many ideas and associations as possible. If you already have a corporate brand book at hand, you should consider the basic principles of corporate style when choosing a tone of voice. Tip: Finding brand associations will help you define a set of communication goals.
Make a list of 50-100 adjectives and divide them into the following groups: Who are we? Who would we like to be? What are we not? Pay special attention to the category "Who we would like to be." in priority order. Define your target audience Understanding your target audience is critical to crafting a tone of voice that resonates with their needs and interests.