We also dedicated a webinar to this very delicate topic
Posted: Mon Jan 06, 2025 6:41 am
Love or, better yet, passion for food, traditions, history, the uniqueness of manufacturing processes is already a good starting point for designing a successful Food Marketing strategy. And what weight does the quality of products have today? What happens with the quality standards of food products , today that the world requires tons of food? Organic products, which were once the simplest thing in the world, are now a trend and have become the target of sophisticated scientific research.
And so many producers have learned to play well on the concept of natural , making the end customer in a certain sense even more uncomfortable. Contemporary marketing uses and abuses the concept of natural food without restraint, but often behind a “100% natural” product there are myriads of nuances, and the term becomes extremely vague.
Fortunately, there are regulations that come to kazakhstan phone number the aid of consumers, with which the Italian system is very rigid. We leverage this when we do Food Marketing for our products: in Italy there are controls, and there are more controls and more rules than in other countries. For some producers it can be a constraint and a hardship, but it can also become a great advantage.
It is precisely the ability to effectively exploit restrictions , to find an opportunity in an apparent obstacle, one of the primordial characteristics of the Italian mentality, which today can help us in conquering the digital space. So let's communicate it, let's make it a pillar of our Food Marketing strategy. When we talk about our foods, when we show our dishes, let's always remember what's behind them.
Only the lack of knowledge of the world of the web closes all the doors that lie in the path of the Italian producer. In the book written together with Luca Bove, a global expert in Local SEO, Nicoletta often says that, due to a lack of awareness of what Food Marketing is, the right importance is not given to the digital promotion strategy of a local business. The producer or restaurateur too often forgets to update his website (if he has created one), to maintain lively communication with the customer, to work on the content within his channels, mostly considering these means insignificant , or in any case less important than the production itself.
And so many producers have learned to play well on the concept of natural , making the end customer in a certain sense even more uncomfortable. Contemporary marketing uses and abuses the concept of natural food without restraint, but often behind a “100% natural” product there are myriads of nuances, and the term becomes extremely vague.
Fortunately, there are regulations that come to kazakhstan phone number the aid of consumers, with which the Italian system is very rigid. We leverage this when we do Food Marketing for our products: in Italy there are controls, and there are more controls and more rules than in other countries. For some producers it can be a constraint and a hardship, but it can also become a great advantage.
It is precisely the ability to effectively exploit restrictions , to find an opportunity in an apparent obstacle, one of the primordial characteristics of the Italian mentality, which today can help us in conquering the digital space. So let's communicate it, let's make it a pillar of our Food Marketing strategy. When we talk about our foods, when we show our dishes, let's always remember what's behind them.
Only the lack of knowledge of the world of the web closes all the doors that lie in the path of the Italian producer. In the book written together with Luca Bove, a global expert in Local SEO, Nicoletta often says that, due to a lack of awareness of what Food Marketing is, the right importance is not given to the digital promotion strategy of a local business. The producer or restaurateur too often forgets to update his website (if he has created one), to maintain lively communication with the customer, to work on the content within his channels, mostly considering these means insignificant , or in any case less important than the production itself.