ROMI When should you review

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Over the past 5 years, the cost of acquiring customers has increased by 60% . Regarding the situation in Ukraine, among the TOP factors negatively affecting business development, entrepreneurscelebrate: low purchasing power; war and occupation of territories; economic decline and instability; rising prices for goods, resources and rent. These factors directly affect the costs of promotion. Budget reduction is one of the main ones.

challengesthat marketing teams face in 2023. In this argentina telegram number article, we will tell you how to determine when it is time to optimize your promotion costs and how to consistently arrive at an effective marketing budget. Getting your marketing budget in order: 6 euros to optimize your spending and increase your marketing expenses? Optimizing marketing spend is often necessary due to various factors: economic challenges, budget cuts, or the desire to improve investment efficiency.

Here are some key indicators that indicate the need to review your budget: Lack of balance between expenses and income CAC (cost of customer acquisition) exceeds LTV (customer lifetime value), ROAS (return on ad spend) falls below target, or ad spend is growing faster than profit. Declining conversion with a constant budget This situation signals the need to analyze and update advertising messages or campaign settings to avoid wasting your budget.