Monitor and Leverage User-Generated Content
Posted: Mon Jan 06, 2025 7:17 am
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User-generated content (UGC) is any type of content created by consumers or website users rather than brands. When used well, user-generated content can serve as a trust signal and build brand loyalty.
For example, 79% of online shoppers say that user-generated content strongly influences their purchasing decisions, so it’s essential that your customer base supports your brand.
UGC can include images, video testimonials, product reviews, YouTube videos, and blog posts.
This Instagram video by Whitney Anderson about her honduras phone phone data Pashion Footwear shoes is a great example of UGC.
User-generated content for Whitney Anderson's Instagram video
According to Google's Guidelines for Search Quality Raters, UGC is considered primary content (PC), which is "any part of the page that directly helps the page achieve its purpose."
The guidelines specify that any content on a web page can be classified into three categories: CP, supplemental content (SC), and advertising/monetization (ads).
Additional content, which may include UGC, should therefore be seen as an important aspect of your strategy.
One way to improve your site's EEAT is to collect UGC by encouraging happy customers to share photos of your product and tag you.
You can encourage customers to talk about you on social media by sending them a quick email or running a contest.
Here's an example of an email asking customers to tag them on social media using hashtags:
An email asking customers to tag them on social media using hashtags
Tag us your food pairing experience with #craftncrunch and #engkantoxmorsels on Facebook and Instagram and we'll pick a few as featured posts
And here is an example of an Instagram photo contest with a request to tag the product in their Instagram stories:
ADS illustration
User-generated content (UGC) is any type of content created by consumers or website users rather than brands. When used well, user-generated content can serve as a trust signal and build brand loyalty.
For example, 79% of online shoppers say that user-generated content strongly influences their purchasing decisions, so it’s essential that your customer base supports your brand.
UGC can include images, video testimonials, product reviews, YouTube videos, and blog posts.
This Instagram video by Whitney Anderson about her honduras phone phone data Pashion Footwear shoes is a great example of UGC.
User-generated content for Whitney Anderson's Instagram video
According to Google's Guidelines for Search Quality Raters, UGC is considered primary content (PC), which is "any part of the page that directly helps the page achieve its purpose."
The guidelines specify that any content on a web page can be classified into three categories: CP, supplemental content (SC), and advertising/monetization (ads).
Additional content, which may include UGC, should therefore be seen as an important aspect of your strategy.
One way to improve your site's EEAT is to collect UGC by encouraging happy customers to share photos of your product and tag you.
You can encourage customers to talk about you on social media by sending them a quick email or running a contest.
Here's an example of an email asking customers to tag them on social media using hashtags:
An email asking customers to tag them on social media using hashtags
Tag us your food pairing experience with #craftncrunch and #engkantoxmorsels on Facebook and Instagram and we'll pick a few as featured posts
And here is an example of an Instagram photo contest with a request to tag the product in their Instagram stories: