Identify a platform for hosting the community
Posted: Mon Jan 06, 2025 8:54 am
You then need to find a platform that meets the criteria you're looking for and build out a presentation that talks about the value of that platform, the value of what community would bring to your business.
Put the information together in the form of one presentation before scheduling time to share your presentation with executive sponsors and internal stakeholders.
Present to executive sponsors and internal stakeholders
It’s important that you not only layout and identify what the value is of the platform that you’ve selected - you need to make sure that the value is well defined as you prepare to present to executive sponsors and internal stakeholders.
What does it look like for the business? How is this customer advocacy community going to be a value to customer success, sales, marketing, PR, AR, to all of these internal groups that we interact with?
Network internally and socialize your community plans
I’d encourage you to network internally and socialize your belize telegram number community plans. As you're meeting with different groups, socialize what you're planning to do with your customer advocacy community, get their feedback, make them feel a part of this village to launch this customer advocacy community for your customer base.
In doing so, when you prepare to launch, you're not in a place where people are potentially thinking: “why are you watching this?”, or “what is this?” You’ll have a whole village behind you, supporting you, because they see the value and how this is going to make a difference in the customer journey.
Schedule training and 1:1 with network managers
One group I’d pay attention to would be your reference managers. I’ve been a reference manager myself for many years, and we're used to that traditional model, where we reach out to customers through email, work with them on the opportunity, and we thank them. We either connect through email or LinkedIn, but that's what we've been used to operating in for so long.
You need to recognize that change can be hard. Therefore, I think it's important to schedule one-on-one sessions with reference managers to make sure they see the value in engaging with their customers and they’re able to nurture their relationships with customers in this community.
Put the information together in the form of one presentation before scheduling time to share your presentation with executive sponsors and internal stakeholders.
Present to executive sponsors and internal stakeholders
It’s important that you not only layout and identify what the value is of the platform that you’ve selected - you need to make sure that the value is well defined as you prepare to present to executive sponsors and internal stakeholders.
What does it look like for the business? How is this customer advocacy community going to be a value to customer success, sales, marketing, PR, AR, to all of these internal groups that we interact with?
Network internally and socialize your community plans
I’d encourage you to network internally and socialize your belize telegram number community plans. As you're meeting with different groups, socialize what you're planning to do with your customer advocacy community, get their feedback, make them feel a part of this village to launch this customer advocacy community for your customer base.
In doing so, when you prepare to launch, you're not in a place where people are potentially thinking: “why are you watching this?”, or “what is this?” You’ll have a whole village behind you, supporting you, because they see the value and how this is going to make a difference in the customer journey.
Schedule training and 1:1 with network managers
One group I’d pay attention to would be your reference managers. I’ve been a reference manager myself for many years, and we're used to that traditional model, where we reach out to customers through email, work with them on the opportunity, and we thank them. We either connect through email or LinkedIn, but that's what we've been used to operating in for so long.
You need to recognize that change can be hard. Therefore, I think it's important to schedule one-on-one sessions with reference managers to make sure they see the value in engaging with their customers and they’re able to nurture their relationships with customers in this community.