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Strategies and promotions for Women's Day: boost your online

Posted: Mon Jan 06, 2025 9:16 am
by asimd23
It's not long until March 8th, International Women's Day . Do you remember what you did last year? Did you ask yourself “ when is International Women's Day ” and it was too late? We're just in time to plan a campaign with great detail to surprise your clients.

International Women's Day is a key milestone for the positioning of your products and the development of your brand. Let women support your mission and vision , show interest in your products and dream with you!

We'll tell you some steps to get more customers, retain regular customers and generate traffic to your online store . Start by saying “ Happy Women's Day !” and we'll continue.

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Conduct your own research
International Women's Day is coming number database up, but what promotions have given you the best results so far? Access your reports (those that arrive in your email or are stored in the statistics of social networks) and check what you advertised, how it went, what you sold, how many visits you got, etc.

Based on your data, you will know which article to promote and how to do it!

Make a discount
Since it's International Women's Day , it's important to think about how to approach the discount in your catalog. What percentage will you offer? On which products? How will you describe the promotion?

Once you have the discount in your catalog, you just have to assign the discount to the promotion. It's super easy and fast.

Learn more:
Article
How to make a free digital catalog for your business?
Image from: How to make a free digital catalog for your business?
Designing the promotion
What do you need to know to think about gift promotions for Women's Day ?

Promotion name
What will the rates be?
To whom will it apply?
Which products will be affected?
What will be the validity dates?
Will the promotion have a code?
Will there be a limit on promotions per customer?
Carry out the marketing action
Once you've chosen what your promotion is going to be, it's time to let your customers know. Start celebrating Women's Day !

First, segment your target audience and the scope of your action. Think about the conditions that people who find out about this discount must meet. Women? What age? Have they already purchased from your store?
Second, choose how they will access the promotional code: On social networks? Through a raffle or online contest ? By creating thematic templates on your profiles that attract the attention of buyers?
It's important to launch your promotion on Facebook, Instagram and whatever social network you use! Multi-channel campaigns, along with email marketing , will expand your reach, make your content go viral and even result in more followers on your profiles.

Now, you can start looking for ideas for promotions that are working on other channels and that you can use as a reference for Women's Day . It's time to get inspired.