Livestreaming is also driving huge growth in categories like pet

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Taobao Live is Lit! Li Jiaqi’s Livestream is Breaking Records and Emptying Wallets! Every day, RMB 2 billion in red packets and vouchers are up for grabs, and each user can scoop up to RMB 1,500 across the livestream rooms. Tmall’s Double 11 pre-sale kicked off with a bang at 8 PM on October 14, and Li Jiaqi’s livestream alone hit RMB 1 billion in sales within minutes Insiders at Meione report that this year’s pre-sale “add-to-cart” amount is up over 20% from last year. Fan-favorite products like Curevé, Cetaphil, Zhenmeiya, Valentino, L’Oréal, and Clarins sold out in seconds, sending viewers rushing to snag deals! And it’s not just Li Jiaqi driving the action—other livestreamers are shattering records, too! Channels like Mifeng Surprise Club, Mushroom Is Here, Chen Jie Kiki, Lie’er Baobei, and Hu Ke each hit RMB 1 billion in sales within the first hour, breaking last year’s speed records by a mile! This explosive momentum shows that livestreaming is now the heart of e-commerce, with rapid-fire deals, in-demand products, and popular personalities fueling shopper excitement.


As the Double 11 countdown heats up, expect even estonia telegram number more sellouts and jaw-dropping records. care. Within just four hours of pre-sales, pet-related livestream transactions shot up 123% year-on-year. Brands like NetEase Yanxuan, Myfoodie, Royal Canin, and pidan each raked in over RMB 1 million in sales from their livestream rooms. And then there’s the controversy: Li Jiaqi sparked a wave of criticism leading up to Singles Day when he clapped back at viewers complaining about high prices, saying if they couldn’t afford it, it was on them.


The reaction? Not great. It hit a nerve, and it opened up discussions about affordability, spending power, and the pressure around Singles Day. So, what’s Singles Day? It started out as a fun “treat yourself” day for singles but, thanks to Alibaba’s CEO Daniel Zhang, it’s now the world’s biggest shopping event. Discounts, live events, influencer hype—it’s all there. And while Li Jiaqi may be controversial, his sales numbers are proof that the power of livestream e-commerce in China is only getting stronger. Conclusion: Li Jiaqi’s breaking records, breaking wallets, and breaking norms. Like it or not, he’s redefining how products move in China’s digital world.