More Nonprofit Content Marketing and Communications Strategies

[shaownhasane]

If you're not sure how to reframe raw copy into more positive comments, consider using an artificial intelligence writer. These content generators can suggest alternative wording, generate ideas for success stories, or help craft compelling calls-to-action that focus on hope and positive impact.

Use ChatGPT to modify content
You can read our guide on how uk phone number to use artificial intelligence to generate content for more information. But remember, while AI can be a helpful resource, it’s also important to personalize the content to ensure it fits your nonprofit’s voice.

28. Digital giving campaigns that use segmentation can increase revenue by up to 760% compared to non-segmented campaigns.
Segmentation means dividing an audience into smaller groups based on specific characteristics or behaviors. This allows you to tailor your messages to each group, making them more relevant and effective.

For effective email segmentation, we recommend Drip, which we use for our email marketing campaigns at WPBeginner. Drip's powerful segmentation tools have significantly improved our email marketing results.

With Drip, we can create highly targeted emails based on specific user actions or characteristics. For example, if a subscriber clicks on a specific link in our emails, we can mark them as interested in that topic. This allows us to send them more relevant content in the future.

if then instruction drip
Learn more about this email marketing tool in our article on why to switch from Mailchimp to Drip.

61% of donors want to hear stories about the organization’s impact and how their services are helping.
84% of donors said they would be more likely to donate if a match was provided.
Nonprofits send out an average of 3 email newsletters and 2 donation appeals per month.
46% of nonprofits primarily share news, upcoming events, and marketing plans.
45% of nonprofits focus on showing how they can assist.
41% of nonprofits focus on upbeat messaging most of the time.
30% of nonprofits regularly share inspiring stories.
25% of nonprofits frequently demonstrate their expertise.
Only 17% of nonprofits are powered most of the time.