Phase 4: Create Positive Content
Posted: Tue Jan 07, 2025 3:27 am
Phase 1: Information acquisition
Once the consultant has acquired the relevant information through meetings, phone calls or briefings, he will have to study the situation to understand how to address his client's web reputation problem.
Phase 2: Analyze SERPs
First of all, it will have to ensure that in the search results for certain keywords , i.e. those that contain negative content, there is no trace of the problem (bad reputation), or that an indication appears that the problem has been resolved (recall of defective products).
The SERPs presented by the search engine will south africa phone number need to be analyzed in order to identify any “gaps” that can be leveraged to insert positive content, and a small analysis will need to be carried out, using tools such as SEMRush , of the websites that appear, to evaluate the level of difficulty that the activity will entail.
By “deficiencies” we mean:
the absence of images
the absence of video
In some cases, it is possible to act on brand reputation through the use of sponsored AdWords ads, in order to reduce the number of organic contents visible “above the fold”, visible to users without scrolling the page.
Once the consultant has acquired the relevant information through meetings, phone calls or briefings, he will have to study the situation to understand how to address his client's web reputation problem.
Phase 2: Analyze SERPs
First of all, it will have to ensure that in the search results for certain keywords , i.e. those that contain negative content, there is no trace of the problem (bad reputation), or that an indication appears that the problem has been resolved (recall of defective products).
The SERPs presented by the search engine will south africa phone number need to be analyzed in order to identify any “gaps” that can be leveraged to insert positive content, and a small analysis will need to be carried out, using tools such as SEMRush , of the websites that appear, to evaluate the level of difficulty that the activity will entail.
By “deficiencies” we mean:
the absence of images
the absence of video
In some cases, it is possible to act on brand reputation through the use of sponsored AdWords ads, in order to reduce the number of organic contents visible “above the fold”, visible to users without scrolling the page.