What is a conversion funnel?
Posted: Tue Jan 07, 2025 3:44 am
The visitor must be encouraged to continue browsing, so that the spring for the purchase is generated. A sloppy or unprofessional site, even in terms of content, can cause failure from the start.
What makes the difference are dazzling calls-to-action , clear and direct information pages and well-calibrated newsletters. The latter, in particular, must present personalized content as much as possible based on user segmentation. Otherwise, the opening rate will be poor.
Another recurring weakness concerns the range of payment methods offered to the customer: make sure that all the standard ones are available.
How to Monetize at the Exit of the Conversion Funnel (Let's Reap the Rewards)
Don't settle for the results obtained: one swallow does not make a summer, nor does one order make a multi-buyer
The final phase of the conversion funnel leads chile phone number to the actual consolidation of the customer relationship and the generation of a high retention rate , that is, that customers repeat the purchase. Loyalty occurs through the satisfaction of correctly identified or instilled desires, solid social and communication campaigns, including event sales , a 360° quality service. Customer service, for example, plays a significant role in customer satisfaction.
To increase the customer life time value, and make it exceed the acquisition cost, you can use a funnel aimed at ruthless monetization: cross-selling. The technique is based on personalized purchase suggestions, such as "Selected for you" or "Other customers who purchased product x also purchased product y".
Amazon, for example, continues to thrive by leveraging cross-selling.
Amazon: How to Monetize at the Exit of the Conversion Funnel
What makes the difference are dazzling calls-to-action , clear and direct information pages and well-calibrated newsletters. The latter, in particular, must present personalized content as much as possible based on user segmentation. Otherwise, the opening rate will be poor.
Another recurring weakness concerns the range of payment methods offered to the customer: make sure that all the standard ones are available.
How to Monetize at the Exit of the Conversion Funnel (Let's Reap the Rewards)
Don't settle for the results obtained: one swallow does not make a summer, nor does one order make a multi-buyer
The final phase of the conversion funnel leads chile phone number to the actual consolidation of the customer relationship and the generation of a high retention rate , that is, that customers repeat the purchase. Loyalty occurs through the satisfaction of correctly identified or instilled desires, solid social and communication campaigns, including event sales , a 360° quality service. Customer service, for example, plays a significant role in customer satisfaction.
To increase the customer life time value, and make it exceed the acquisition cost, you can use a funnel aimed at ruthless monetization: cross-selling. The technique is based on personalized purchase suggestions, such as "Selected for you" or "Other customers who purchased product x also purchased product y".
Amazon, for example, continues to thrive by leveraging cross-selling.
Amazon: How to Monetize at the Exit of the Conversion Funnel