How to identify key product benefits
Posted: Sat Dec 21, 2024 3:35 am
Imagine yourself as a consumer. What benefit does a lighter laptop bring to you personally? Does it bring you joy? Does it make you more successful or happier? Of course not. At the same time, it is obvious that an aluminum case is more expensive than other similar ones. And this is a disadvantage.
Benefit is the property that will truly improve the iraq database telegram customer's life after purchasing the product. And in reality, not in words. In other words, it can be touched, felt.
product benefits
Undoubtedly, a lightweight laptop is easy to carry. You can drag it around the rooms without straining yourself. After all, everyone likes to surf the Internet while lying on the couch or before going to bed. Also, a portable PC that weighs little is comfortable to take with one hand, which happens very often in life.
First of all, the audience is defined. It is necessary to answer the question of who will buy this product (service) more often. Competitive advantages of the product are created for these target clients, which are later highlighted in advertising.
To find the key advantages of a product, the following scheme is used:
Product name, brand name.
What exactly makes this product superior to competitors?
Benefit is the property that will truly improve the iraq database telegram customer's life after purchasing the product. And in reality, not in words. In other words, it can be touched, felt.
product benefits
Undoubtedly, a lightweight laptop is easy to carry. You can drag it around the rooms without straining yourself. After all, everyone likes to surf the Internet while lying on the couch or before going to bed. Also, a portable PC that weighs little is comfortable to take with one hand, which happens very often in life.
First of all, the audience is defined. It is necessary to answer the question of who will buy this product (service) more often. Competitive advantages of the product are created for these target clients, which are later highlighted in advertising.
To find the key advantages of a product, the following scheme is used:
Product name, brand name.
What exactly makes this product superior to competitors?