What are your competitors doing?
Posted: Tue Jan 07, 2025 4:04 am
However, SEO was still around in the 1900s, when names like Archie, WebCrawler, and Lycos loomed large over the Internet.
Back then, SEO was much less technical and just required keyword stuffing. But since the popular search engines we know today have emerged, SEO has become more technical.
In addition to keywords, the algorithms of major search engines also take into account links, images, mobile-friendliness, content quality, search signals, user experience, relevance, accuracy, content structure, etc.
So if you notice your website/keyword austria whatsapp moving up or down a notch, keywords or content length may not be the only thing to consider; you may benefit from running an SEO audit (using tools like Semrush, Ahrefs, and Ninja SEO) and identifying gaps in your strategy.
Identify new opportunities and threats
Identifying new opportunities and threats is one of the main reasons why SEOs regularly track rankings.
For example, after noticing that its competitor, Yoast, was ranking particularly well for a keyword, Ahrefs saw an opportunity to steal the attention of its competitor’s audience.
In another case, Debbie Chew , Global SEO Manager at Dialpad, shared that when her team was working on an e-commerce product, regular ranking monitoring revealed that a high-value product category was steadily declining in the rankings over the course of a few weeks.
After investigating, they discovered that a technical issue had caused a drop in page speed, negatively impacting user experience .
Back then, SEO was much less technical and just required keyword stuffing. But since the popular search engines we know today have emerged, SEO has become more technical.
In addition to keywords, the algorithms of major search engines also take into account links, images, mobile-friendliness, content quality, search signals, user experience, relevance, accuracy, content structure, etc.
So if you notice your website/keyword austria whatsapp moving up or down a notch, keywords or content length may not be the only thing to consider; you may benefit from running an SEO audit (using tools like Semrush, Ahrefs, and Ninja SEO) and identifying gaps in your strategy.
Identify new opportunities and threats
Identifying new opportunities and threats is one of the main reasons why SEOs regularly track rankings.
For example, after noticing that its competitor, Yoast, was ranking particularly well for a keyword, Ahrefs saw an opportunity to steal the attention of its competitor’s audience.
In another case, Debbie Chew , Global SEO Manager at Dialpad, shared that when her team was working on an e-commerce product, regular ranking monitoring revealed that a high-value product category was steadily declining in the rankings over the course of a few weeks.
After investigating, they discovered that a technical issue had caused a drop in page speed, negatively impacting user experience .