Open and closed questions complement each other
Posted: Tue Jan 07, 2025 4:46 am
Open questions are a support for market research , as they provide us with data to understand what our respondents think. We can use them to clarify attitudes or what motivates a person to act in a certain way. What is behind all these patterns of behaviour? - the researchers ask.
Open questions also provide data that can eventually become a problem that we can detect and solve in time. Ultimately, open and closed questions complement each other, so we can ask closed questions in our survey and use the other type of question only to find out some detail that we need to complete our research.
In the case that this type of question is asked in person, we have the advantage of seeing or hearing the respondent over the phone, we can perceive and hear his point of view, see his reactions, etc. In the case that we use an open question; for example, in online surveys , the rules change.
You have to consider the space in the text box that you will leave for them to answer. Remember that we are trying to get a point of view and many times the answer that they give will depend on the size of the box.
There are some surveys that have a word counter that helps them as a kazakhstan phone number to know how many more characters they have to answer and the interviewers use it to set a limit of words to use, so you have to consider how much detail you need to receive before defining the size of the text box or the number of characters in the answer; other options are to put open questions written in the third person, this to give more confidence or freedom to the respondents to answer as they please, with their own words, keeping in mind that they are answering about situations that are not so personal.
Learn more about the difference between open and closed questions .
What do you prefer: open or closed? The important thing here is that researchers can obtain data that gives them another perspective of the object of study through what is being asked.
Open questions also provide data that can eventually become a problem that we can detect and solve in time. Ultimately, open and closed questions complement each other, so we can ask closed questions in our survey and use the other type of question only to find out some detail that we need to complete our research.
In the case that this type of question is asked in person, we have the advantage of seeing or hearing the respondent over the phone, we can perceive and hear his point of view, see his reactions, etc. In the case that we use an open question; for example, in online surveys , the rules change.
You have to consider the space in the text box that you will leave for them to answer. Remember that we are trying to get a point of view and many times the answer that they give will depend on the size of the box.
There are some surveys that have a word counter that helps them as a kazakhstan phone number to know how many more characters they have to answer and the interviewers use it to set a limit of words to use, so you have to consider how much detail you need to receive before defining the size of the text box or the number of characters in the answer; other options are to put open questions written in the third person, this to give more confidence or freedom to the respondents to answer as they please, with their own words, keeping in mind that they are answering about situations that are not so personal.
Learn more about the difference between open and closed questions .
What do you prefer: open or closed? The important thing here is that researchers can obtain data that gives them another perspective of the object of study through what is being asked.