What are the effects of the new cookieless environment?
Posted: Tue Jan 07, 2025 6:00 am
The day held at El Cónclave, Madrid , began with a first contact between the guests and breaking the ice, especially for those who had never participated in one of our M4C Sessions. After this and once we knew the different projects that the participants of these meetings are working on, a question was asked: how is the change in this new cookieless environment affecting you?
The question of how cookie acceptance should be displayed on websites has been the subject of much internal debate within companies. It has been said that the percentage of users who refuse cookies is usually between 25-30%.
Knowing the exact number of people actually visiting the website is becoming increasingly difficult, which is why traffic data is becoming less and less relevant for some brands, and this is where bots come into belarus number data the conversation, which are also increasingly difficult to detect. That is why other options must be put on the table to be able to estimate the data as close to reality as possible.
Considering that we live in an era that is betting on omnichannel, the fact of having a business both online and offline, being able to track customers becomes an uphill battle the moment the business leaves the eCommerce platform; whether it is a physical store, or sales achieved through advertising from, for example, influencers.
Furthermore, when it comes to purchasing high-value products, customers think about it more, so sellers need at least 7 points of contact , and the challenge is knowing what the determining factors are.
The question of how cookie acceptance should be displayed on websites has been the subject of much internal debate within companies. It has been said that the percentage of users who refuse cookies is usually between 25-30%.
Knowing the exact number of people actually visiting the website is becoming increasingly difficult, which is why traffic data is becoming less and less relevant for some brands, and this is where bots come into belarus number data the conversation, which are also increasingly difficult to detect. That is why other options must be put on the table to be able to estimate the data as close to reality as possible.
Considering that we live in an era that is betting on omnichannel, the fact of having a business both online and offline, being able to track customers becomes an uphill battle the moment the business leaves the eCommerce platform; whether it is a physical store, or sales achieved through advertising from, for example, influencers.
Furthermore, when it comes to purchasing high-value products, customers think about it more, so sellers need at least 7 points of contact , and the challenge is knowing what the determining factors are.