How to make mobile surveys for small screens?
Posted: Tue Jan 07, 2025 6:03 am
I recently heard that most young people are never more than a meter away from their smartphone. This is not a judgment call, on the contrary, this is very important for us as good B2B market researchers. This type of data serves to expand our thinking on how we are delivering mobile surveys to respondents.
If you use different media to conduct your research, you should know how to leverage two or more deployment strategies to reach your target audience. The increasing use of new technologies is making it necessary to use a more effective data collection method.
Social media, for example, can be a powerful tool to reach certain segments and invite them to be part of your research. Other factors that influence moving away from using a single channel are:
Better working relationships between the market research and information technology (IT) departments.
More sophisticated data collection platforms.
Need for rapid reporting (and subsequent development of a reporting dashboard for the results)
An increase in analysis options produced by “Big Data”.
Looking further ahead, it's easy to see that certain groups are better suited panama phone number computer-based surveys. If you think your audience prefers "traditional" online surveys, flag them so that only they receive this format. However, if they're more comfortable with mobile, invite them via their smartphones. If you're considering events such as trade shows as part of your marketing strategy, tablet-based surveys are the best option.
You should also read: Tablet purchasing relies heavily on the mobile web
Means of distribution of a survey:
Traditional online surveys : These are useful if your project requires extensive logic, some table of questions, or simply a survey of more than 10 questions.
Online surveys for mobile devices : These will be useful as long as they are optimized and up to par with the typical smartphone experience.
An article from Quirk, a market research company, highlighted data on survey completion rates and how screen size influences them.
Mobile surveys have a significantly lower completion rate than traditional online surveys (59% vs. 76%). So, remember to keep your survey short and simple if it's going to be for small screens.
If you use different media to conduct your research, you should know how to leverage two or more deployment strategies to reach your target audience. The increasing use of new technologies is making it necessary to use a more effective data collection method.
Social media, for example, can be a powerful tool to reach certain segments and invite them to be part of your research. Other factors that influence moving away from using a single channel are:
Better working relationships between the market research and information technology (IT) departments.
More sophisticated data collection platforms.
Need for rapid reporting (and subsequent development of a reporting dashboard for the results)
An increase in analysis options produced by “Big Data”.
Looking further ahead, it's easy to see that certain groups are better suited panama phone number computer-based surveys. If you think your audience prefers "traditional" online surveys, flag them so that only they receive this format. However, if they're more comfortable with mobile, invite them via their smartphones. If you're considering events such as trade shows as part of your marketing strategy, tablet-based surveys are the best option.
You should also read: Tablet purchasing relies heavily on the mobile web
Means of distribution of a survey:
Traditional online surveys : These are useful if your project requires extensive logic, some table of questions, or simply a survey of more than 10 questions.
Online surveys for mobile devices : These will be useful as long as they are optimized and up to par with the typical smartphone experience.
An article from Quirk, a market research company, highlighted data on survey completion rates and how screen size influences them.
Mobile surveys have a significantly lower completion rate than traditional online surveys (59% vs. 76%). So, remember to keep your survey short and simple if it's going to be for small screens.