The importance of the image in the 21st century
Posted: Tue Jan 07, 2025 6:09 am
The existence of a new Culture 2.0 with its moral and ethical code, apart from unwritten rules, has resurrected and put into interest the concept of Personal Brand based on values such as authenticity, honesty, integrity or self-capacity, with principles such as generosity, sharing contributions and important contributions with the community, whether terrestrial or generally cybernetic, in which we invest our time, qualities and talents without expecting anything in return.
The digital and social media revolution allows millions of people to connect and exchange content and conversations over the Internet. In fact, it is through social networks that people are closer to each other, establishing new forms of social relationships based on belonging to virtual communities, interest groups and following personal or corporate brands, which contributes to our own digital marketing.
But, first of all, a strategic analysis must be done , in order to know how to distinguish the brand, which is the construction of a symbol or set of graphic and verbal symbols whose objective is to differentiate itself from the market and be in the mind of the consumer who identifies with it. The digital identity, which is the set of own and acquired features that characterize an individual or collective in a digital transmission medium, being the verification of these features what allows us to determine that an individual is who they say they are; Branding, by which we leave a mark through our brand or style, being the process of brand creation, through identification, development and maintenance. And finally, reputation, what people think, believe, consider or value about someone, is the prestige or esteem that is had about a brand, organization or person.
It is also important that we know how to build our own work niche, generating paraguay phone number economic approach that is a port of departure with an entrepreneurial touch that awakens the vision of businessmen. Not only must we practice responsible individuality but we must also be committed to the environment.
Motivation at work is cultivated, as is the reconciliation of work and personal life, and above all, it is a work environment that strives to transform “authoritarianism” and “control” into “participation” and “responsibility”. This environment of relationships can only be based on talent, and on the reinforcement of trust between worker and boss, giving way to a concept of productivity linked to results, since it is changing the environment of the traditional workplace and the organizational model.
The digital and social media revolution allows millions of people to connect and exchange content and conversations over the Internet. In fact, it is through social networks that people are closer to each other, establishing new forms of social relationships based on belonging to virtual communities, interest groups and following personal or corporate brands, which contributes to our own digital marketing.
But, first of all, a strategic analysis must be done , in order to know how to distinguish the brand, which is the construction of a symbol or set of graphic and verbal symbols whose objective is to differentiate itself from the market and be in the mind of the consumer who identifies with it. The digital identity, which is the set of own and acquired features that characterize an individual or collective in a digital transmission medium, being the verification of these features what allows us to determine that an individual is who they say they are; Branding, by which we leave a mark through our brand or style, being the process of brand creation, through identification, development and maintenance. And finally, reputation, what people think, believe, consider or value about someone, is the prestige or esteem that is had about a brand, organization or person.
It is also important that we know how to build our own work niche, generating paraguay phone number economic approach that is a port of departure with an entrepreneurial touch that awakens the vision of businessmen. Not only must we practice responsible individuality but we must also be committed to the environment.
Motivation at work is cultivated, as is the reconciliation of work and personal life, and above all, it is a work environment that strives to transform “authoritarianism” and “control” into “participation” and “responsibility”. This environment of relationships can only be based on talent, and on the reinforcement of trust between worker and boss, giving way to a concept of productivity linked to results, since it is changing the environment of the traditional workplace and the organizational model.